World Branding Forum

Read Time:2 Minute, 28 Second

Chuck Brymer Transitions to Chairman Role at Omnicom Omnicom Group President and CEO, John Wren, announced the appointment of Wendy Clark as President and CEO...

Read Time:1 Minute, 49 Second

Advertising Industry

ADFEST Announces Selected Fabulous Four Directors

Anisha Kapoor

February 7, 2018

Fabulous Four New Directors Will Premiere Short Films of Unique and Original Interpretation of ADFEST "Transform" Theme ADFEST today unveiled this year’s ‘Fabulous Four’ directors, who...

Read Time:1 Minute, 59 Second

Samsung and Wanda Cinemas Launch First LED Cinema Theatre in China

Thomas Ng

February 5, 2018February 7, 2018

Pioneering Technology from Samsung Continues Rapid Expansion, Following Successful Implementations in 2017 Samsung Electronics announced a partnership with theatre operator, Wanda Cinemas, to bring its pioneering...

Read Time:2 Minute, 10 Second

Advertising Featured News

Toyota to Run Three Super Bowl Ads for the First Time

Joshua Hughes

February 2, 2018May 8, 2018

Lauren Woolstencroft Overcomes the Impossible in "Good Odds" in Toyota Primetime Super Bowl LII TV Spot Toyota is returning to the 2018 Super Bowl like...

Read Time:2 Minute, 0 Second

Grab and Samsung Drive Digital Inclusion in SEA with Signed MOU

Thomas Ng

February 2, 2018February 5, 2018

Wide-Ranging MOU between Grab and Samsung to bring Benefits of Technology to Millions Across SEA Grab, an on-demand transportation and mobile payments platform in Southeast...

Read Time:1 Minute, 48 Second

Featured Marketing News

‘MasterChef the TV Experience’ Restaurant Brought to Dubai

Anisha Kapoor

January 30, 2018

New ‘MasterChef the TV Experience’ Restaurant Set to Make its Mark on Dubai’s Dining Scene Dubai-based property developer and fast-growing F&B specialist The First Group...

Read Time:1 Minute, 41 Second

Industry Marketing

Ogilvy & Mather Singapore Appointed AOR by Changi Airport Group

Nathaniel Mark

January 30, 2018

Ogilvy aims is to build on CAG track record of delivering personalised, delightful, efficient and innovative experiences to travellers Ogilvy & Mather Singapore announced that it...

Read Time:1 Minute, 41 Second

Campaigns Featured News

L’Oréal Paris Debuts Second Phase Of Elvive Hair Care Campaign

Olivia Pearce

January 29, 2018

New Commercial Celebrates L'Oréal Paris Spokeswoman Camila Cabello's Personal Comeback Story L'Oréal Paris launched Elvive Hair Care to help revive all forms of hair damage...

Read Time:2 Minute, 4 Second

Branding Featured News

Mack Trucks and LEGO Partner on Mack Anthem Building Set

Olivia Pearce

January 23, 2018February 5, 2018

At 2,595 pieces, the Mack Anthem set is the fifth-largest LEGO Technic set ever The Mack Anthem is not only turning heads on the highway;...

Read Time:1 Minute, 56 Second

Advertising Featured News

Danny DeVito Stars in M&M’S Super Bowl LII Commercial

Joshua Hughes

January 23, 2018January 23, 2018

Brand Releases Online Video with Comedian Danny DeVito to Tease its New Super Bowl Spot M&M'S released a short online video revealing that Danny DeVito...

Read Time:2 Minute, 2 Second

Campaigns Featured News

Ad Council Launches #ThatsHarrassment Campaign

Olivia Pearce

January 22, 2018

Sexual harrassment campaign by Ad Council to help people speak out, stop it and, prevent it The Ad Council has joined with actor and producer...

Read Time:1 Minute, 35 Second

Branding Featured News

Marriott Hotels and Fast Company Unveil Innovation Creative

Olivia Pearce

January 22, 2018January 22, 2018

Innovations to Enhance Guest Experience Globally for Marriott Hotels Kicking off the new year, Marriott Hotels is teaming up with Fast Company, a business media brand,...