Pioneering Technology from Samsung Continues Rapid Expansion, Following Successful Implementations in 2017

Samsung Electronics announced a partnership with theatre operator, Wanda Cinemas, to bring its pioneering Cinema LED Screen technology to Wanda’s Wujiaochang theatre, located in Shanghai’s Yangpu District.

The theatre marks the first implementation of the brand’s Cinema LED Screen in China, and follows successful implementations in Asia last year in Seoul and Busan, South Korea, and Bangkok, Thailand, and also in Europe, at the Arena Cinemas Sihlcity in Zurich, Switzerland.

“Since its introduction mid-last year, Samsung’s Cinema LED Screen has captivated the cinema industry with its potential to revolutionise the theatre and film going experience. Through sharper colours, true-to-life audio and an ultra-wide viewing environment, our Cinema LED Screen makes viewers feel as if they are part of the picture.

“Through Cinema LED, we are confident that consumers in China will embrace the opportunity to engage with their favourite films like never before, and are glad to partner with Wanda Cinemas to bring this advanced technology to this growing market,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics.

The new partnership expands the brand’s relationship with the cinema chain. A Fortune 500 company, Wanda Cinema Line Corp operates nearly 14,347 screens at more than 1,352 theatres around the world, and also owns recognisable global cinema brands including AMC, Carmike, Odeon and Hoyts Group.

Even as Cinema LED at Shanghai’s Wujiaochang theatre launches, the brand and Wanda Cinemas already are finalising a second cinema conversion in Beijing, with plans to open the venue to the public in the first half of this year.

As the world’s first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theatre display, the brand’s Cinema LED Screen delivers applaudable visual quality, technical performance and reliability that surpass that of legacy projector-based operations.

To go with the stunning picture technology, the brand has paired its Cinema LED Screen with state-of-the-art audio technologies from JBL by HARMAN. This integration includes powerful speakers bordering the screen, and an expanded audio “sweet spot” throughout the theatre’s seating area, producing a true multi-sensory experience the way the content creators intended.

Samsung was a four-time winner of the World Branding Awards, in the Consumer Electronics-Television category.

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