World Branding Forum

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Time Inc. was in Process of Selling Its UK Company When Acquired by Meredith Meredith Corporation has entered into a binding agreement with Epiris Fund II,...

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IMAX and PVR Agree on Five New Theatres in India

Olivia Pearce

February 26, 2018

PVR Commits to 10 New IMAX Theatres in Less Than a Year IMAX and PVR, an exhibition chain in India, announced an agreement for five...

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Branding Featured News

Foot Locker Unveils New PENSOLE-ASICS Shoe Collaboration

Olivia Pearce

February 22, 2018

Foot Locker Master Class Provides Opportunity for 18 Students Around the World to Gain First-Hand Design Experience Foot Locker, a specialty athletic retailer, in collaboration with...

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Hyundai NEXO Drives Itself 190km from Seoul to PyeongChang

Thomas Ng

February 22, 2018

NEXO SUV Model Set to Spearhead Acceleration of Hyundai's Plans to Develop Low Emission Vehicles It has been a busy start to the year for...

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Campaigns Featured News

Easy Spirit Re-Energises Identity with New “Move For” Ad Campaign for Spring 2018

Olivia Pearce

February 21, 2018

New Easy Spirit Campaign Celebrates the Personal Motivations of Today's Women While Embracing the Brand's Legacy of Comfortable Footwear Easy Spirit, a women's comfort footwear...

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Featured Marketing News

Coca-Cola Leans Toward Its Handcrafted Heritage With Two New Flavours

Nathaniel Mark

February 21, 2018February 21, 2018

Popularity of Craft Sodas Grow as Coca-Cola Sees Opportunity for Full Portfolio of Locally Inspired Flavours Coca-Cola is returning to its artisanal roots with the release...

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Featured Marketing News

Coca-Cola’s FIFA World Cup Anthem Celebrates Unity of Colours

Nathaniel Mark

February 16, 2018February 16, 2018

Jason Derulo Tapped for 2018 FIFA World Cup Anthem for Coca-Cola Coca-Cola announced a partnership with Jason Derulo to craft a song that reflects its...

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LEGO Makes Children’s Brick-Building Dreams Take Flight

Thomas Ng

February 14, 2018

Visitors at LEGO World Expo to Experience and Play with New Technology Combining LEGO Bricks and Drones From 15 to 18 February, children and families...

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Campaigns Featured News

Procter and Gamble Discusses Gender Bias with Global Olympians

Olivia Pearce

February 14, 2018

Procter and Gamble's Winter Games “Love Over Bias” Campaign Continues Commitment to Gender Equality As part of the Olympic Winter Games PyeongChang 2018, Procter and...

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Featured Marketing News

Cobra Electronics Partners with NASCAR’s Bubba Wallace

Nathaniel Mark

February 13, 2018

Bubba Wallace to Serve as Brand Ambassador for Cobra Line of Mobile Electronics Cobra Electronics, a leading designer and marketer of award-winning automotive, mobile and...

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Advertising Campaigns Industry

Gunn 100 Reveals Top Ranking Agencies, Brands and Campaigns of 2017

Anisha Kapoor

February 12, 2018February 12, 2018

Ad campaign 'Meet Graham', AlmapBBDO, BBDO Worldwide, Omnicom Group, Nike, Volkswagen Group and USA Top Gunn 100 Rankings Gunn Report, the global index of creative...