World Branding Forum

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To Build More Open Technological Architecture and Adopt a More Open Business Model Aims Huawei Huawei held its 15th annual Global Analyst Summit today in...

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Featured Marketing News

Diageo Launches Single Biggest Investment in Scotch Whiskey Tourism

Nathaniel Mark

April 17, 2018May 8, 2018

New Johnnie Walker Global Brand Attraction and Distillery by Diageo Upgrades to Grow Appeal of Scotch Diageo announces a £150 million investment over three years...

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Advertising Industry

Sir Martin Sorrell Steps Down as WPP CEO

Anisha Kapoor

April 16, 2018May 8, 2018

Sorrell Leaves WPP after 33 Years of Service Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP effective 14 April 2018. Roberto Quarta,...

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Campaigns Featured News

OUTFRONT Media and Ford Launch Billboard Splash Campaign

Olivia Pearce

April 11, 2018May 8, 2018

Ford Billboard Campaign To Bring Mustang's 'Personalised Pony' Experience To Life OUTFRONT Media and Ford unveiled an out-of-home advertising campaign that showcases the Mustang's dynamism in celebration...

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Industry Marketing

Dave Sonderman Joins The Shipyard as Chief Creative Officer

Anisha Kapoor

April 11, 2018May 8, 2018

The Shipyard Makes Latest Hire in String of Top Talent Hires The Shipyard announced the appointment of David Sonderman to the role of Chief Creative...

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Huawei Outlines Path to 5G Era for Vietnam

Thomas Ng

April 9, 2018

Operators in Vietnam Can Start Building Capabilities to Support Future 5G Connectivity Says Huawei At the 4G/5G International Conference 2018 in Hanoi, Huawei outlined the...

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Advertising Industry

Irwin Gotlieb Transitions to Senior Advisor to WPP from Chairman Role

Anisha Kapoor

April 6, 2018May 8, 2018

Gotlieb Steps Down as GroupM Global Chairman and Takes On Strategic Advisor Role for WPP GroupM, the media investment group of WPP, today announced that...

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Branding Featured News

Ree Drummond The Pioneer Woman Partners with Earthbound Brands

Olivia Pearce

April 4, 2018May 8, 2018

Partnership with Earthbound Brands to Help Manage and Expand Drummond's Lifestyle Houseware Brand Earthbound Brands, a leading licensing and brand management company, has been appointed...

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Advertising Industry

Lumentus Expands Expertise; Adds Strategic Messaging Veteran

Anisha Kapoor

March 27, 2018

Major Expansion by Lumentus Continued with Addition of Eric Shultz Experienced messaging strategist and former broadcast journalist, Eric Schultz, has joined the digital communications agency,...

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Advertising Industry

Brands Pursue the Chinese Dream in BrandZ Top 100 Chinese Brands Ranking

Anisha Kapoor

March 26, 2018May 8, 2018

BrandZ China Top 100 Portfolio Brands Nearly Tripled the Growth Rate of the MSCI China Index Since July 2010 Technology giant Tencent has retained the...

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Advertising Industry Marketing

Meredith Names Klarn DePalma Executive VP Of MNI Targeted Media

Anisha Kapoor

March 23, 2018March 23, 2018

DePalma Will Lead Targeted Digital and Print Advertising Business, which Joined Meredith's Local Media Group after Acquisition of Time Inc Meredith Corporation has promoted Klarn DePalma...

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Featured Marketing News

DASANI Sparkling Introduces Three New Refreshing Flavours

Nathaniel Mark

March 22, 2018March 22, 2018

Pomegranate Blueberry, Pear Kiwi and Original Flavours Introduced by DASANI in Response to Its Ever-Growing Fan Base Since its launch in 2014, DASANI Sparkling has...