World Branding Forum

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Ian Sohn replaces Rick Schreuder as President of Wunderman Chicago Wunderman, a global digital agency, announced that Ian Sohn has been appointed President of its...

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Branding Featured News

IKEA and the LEGO Group Collaborate to Enable More Play and Creativity

Olivia Pearce

June 8, 2018June 8, 2018

Believing that play makes the world a better place, the IKEA and LEGO collaboration aims to make the whole home a better functioning and more fun...

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Branding Featured News

Revlon Announces New Global Brand Ambassador Mette Towley

Olivia Pearce

June 8, 2018

Viral "Lemon" video dancer to represent Revlon Live Boldly campaign to celebrate strong, talented and inspirational women Revlon unveiled that Mette Towley, renowned dancer and performance...

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Advertising Featured News

Kyrie Irving Returns As Uncle Drew For New Pepsi Generations Ad

Joshua Hughes

June 6, 2018

New Pepsi Generations ad features fan-favourite Uncle Drew ahead of Lionsgate feature film release Much-loved basketball playing septuagenarian, Uncle Drew, created by Pepsi, is back...

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Advertising Industry Public Relations

Ogilvy Announces New Organisational Design and New Brand Identity

Anisha Kapoor

June 6, 2018

New unified Ogilvy group built on new organisational design, consulting offering, brand identity and design system, global digital platform, and partnership model Ogilvy has announced...

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Campaigns Featured News

Lipton and TripAdvisor Partner on 2018 Route 66 Road Trip Gems

Olivia Pearce

June 5, 2018

Road Trippers invited to experience the best of iconic American highway the weekend of Iced Tea Day with Lipton and TripAdvisor Just as families are...

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Advertising Industry

JCDecaux Wins Renewal of Exclusive Ad Contracts for Hong Kong MTR

Anisha Kapoor

June 1, 2018

Mass Transit Railway contract win maintains JCDecaux portfolio in Hong Kong and its metro advertising position in China JCDecaux, a worldwide outdoor advertising company, announced that...

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Advertising Featured News

ASICS and Disney Team Up to Get Families Moving

Joshua Hughes

May 31, 2018

Release of Disney·Pixar Incredibles 2 will launch ASICS mission to encourage families toward healthier lifestyles Sport performance brand, ASICS, has unveiled a global partnership with global...

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Branding Featured News

FIFA World Cup Russia Official Song to Be Performed by All-Star Line-Up

Olivia Pearce

May 25, 2018June 13, 2023

Will Smith, Nicky Jam, and Era Istrefi to perform 'Live It Up', the Official Song of the 2018 FIFA World Cup Russia Some of the...

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Industry Marketing

PMX Agency Launches Marketplace E-Commerce Solution

Anisha Kapoor

May 25, 2018

Marketplace e-commerce solution by PMX Agency to help clients navigate increasingly critical marketplace landscape PMX Agency announced that it has launched an expanded Marketplace E-Commerce...

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Advertising Industry Public Relations

Publicis Groupe Unveils Marcel Named after Its Founder

Anisha Kapoor

May 24, 2018

Marcel to accelerate the transformation of Publicis Groupe from a holding company to an 80,000-person enterprise platform Publicis Groupe today unveiled Marcel—named after founder Marcel Bleustein-Blanchet—an AI-powered...

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Industry Marketing

Omnicom Creates Global Experimental Practice Area

Anisha Kapoor

May 24, 2018

Agencies come together to deliver global solutions with local relevance under Experiential Group by Omnicom Omnicom announced the launch of Omnicom Experiential Group, a connected collection...