World Branding Forum

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Chance to win shopping spree and singalong with Kristen Bell raises funds for Boys & Girls Clubs To support its cause platform ONward!, Old Navy...

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Branding Featured News

Etihad Airways Launches New Partnership with Acqua di Parma

Olivia Pearce

July 25, 2018June 13, 2023

Sophistication and premium services meet in Acqua di Parma-Etihad Airways association which began in 2014 Etihad Airways has launched a major new partnership with the...

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Featured Marketing News

Starbucks to Open Its First US Signing Store in Washington, DC

Nathaniel Mark

July 20, 2018

Starbucks drew inspiration from its first-ever Signing Store which opened in Malaysia in 2016 Starbucks will open its first Signing Store in the US in...

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Advertising Featured News

Doritos and Busta Rhymes Scout for Hip-Hop’s Next Big Star with Heated ‘Blaze the Beat’ Competition

Joshua Hughes

July 19, 2018

Blaze the Beat by Doritos continue the brand's long history in music, with epic stages and performances throughout the years at major events like South...

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Advertising Industry Marketing

Publicis Groupe Appoints Enver Kikava as Chief Executive Officer in Ukraine

Anisha Kapoor

July 19, 2018

The appointment comes after the recent announcement by Publicis Groupe that it would extend its country model to cover all areas where it is present Publicis...

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Campaigns Featured News

Vivo Caps Extraordinary My Time, My FIFA World Cup Campaign in Russia

Olivia Pearce

July 16, 2018

Vivo becomes the first FIFA World Cup sponsor to join the music performance of the Official Song before the final match Global smartphone brand Vivo,...

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Branding Featured News

Renault Becomes the Official Automobile Partner of Paris Saint-Germain

Olivia Pearce

July 12, 2018

Paris Saint-Germain and Renault signed an official partnership, linking the two organisations for the next three seasons Together, Paris Saint-Germain and Renault will develop large-scale,...

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Featured Marketing News

British Airways Introduces New Comedy Content Onboard Its Flights

Nathaniel Mark

July 11, 2018

British Airways introduces five Soho Theatre comedy shows from well-known comedians on its long-haul in-flight entertainment system British Airways is bringing laughter to the skies...

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Campaigns Featured News

One-Off MINI Auctioned for Good Cause at Festival of Speed 2018

Olivia Pearce

July 11, 2018July 11, 2018

One-off 3 door MINI to be presented to one of the chosen charities of the Duke and Duchess of Sussex For a quarter of a...

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Advertising Featured News

evian Unveils New Advertising in the US after Nearly a Decade of the Baby Saga

Joshua Hughes

July 9, 2018

The new evian creative draws inspiration from how people live young, and emphasises that Live young is more than an age, it is an attitude...

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Campaigns Featured News

British Airways New Pilot Recruitment Campaign Takes Off

Olivia Pearce

July 4, 2018

British Airways BA CityFlyer is on active look-out for pilots to fly its fleet of modern Embraer 170 and 190 jets British Airways has launched...

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The City of Paris and Groupe Renault Share Urban Electric Mobility Vision

Thomas Ng

July 4, 2018July 4, 2018

Groupe Renault aims to produce short, medium and long-term actions in favour of the development of connected and autonomous electric vehicles in collaboration with the city...