World Branding Forum

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For its upcoming A-Class debut, Mercedes-Benz has launched Bucket List, a platform celebrating automotive technology and human dreams. With the launch of the new A-Class...

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Branding Featured News

Pottery Barn Kids Expands Stable into the UK

Deborah Joy Peter

October 12, 2018October 12, 2018

Pottery Barn Kids has penetrated the UK market with a John Lewis in-store partnership and retail proposition supporting online shopping. Pottery Barn Kids has expanded...

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Featured Marketing News

Express Changes the Game with NBA Pros

Anisha Kapoor

October 10, 2018October 10, 2018

Expanding on an existing tie-up, Express has created a second Game Changers campaign starring Trae Young and other NBA professionals. Express has expanded a multiyear deal...

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Featured Marketing News

Hawes & Curtis Fashions The Crown Collection

Anisha Kapoor

October 8, 2018October 8, 2018

Partnering with The Crown, Hawes & Curtis has created collections for men and women inspired by the show—and 50s and 60s royal fashion. Hawes &...

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Advertising Featured News Videos

Calvin Klein and Amazon Drive ‘Phygital’ Buzz

Joshua Hughes

October 4, 2018October 4, 2018

Extending its 2018 Calvin Klein Jeans global ad campaign experience, the brand is partnering with Amazon for an immersive activation event. Calvin Klein is combining...

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Branding Featured News Videos

PayPal Scores Global Deal with Phoenix Suns

Olivia Pearce

October 3, 2018October 6, 2018

PayPal is official payment partner for three Suns brands and first jersey patch partner of Arizona’s original professional sports franchise. PayPal has inked a global...

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Advertising Featured News

Dunkin’ Elevates Coffee Focus with New Name

Joshua Hughes

October 1, 2018October 3, 2018

As a key step in its rebranding, Dunkin' has removed 'Donuts' from its name. The change spans its packaging, advertising, and digital fronts. To support...

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Advertising Featured Marketing

Starbucks Commits $20M for Emergency Relief

Olivia Pearce

September 26, 2018

Starbucks announced a commitment of up to $20 million to temporarily relieve impacted smallholders farmers In response to critically low coffee prices in Central America,...

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Branding Featured Marketing

Lego Honours First Danish Captain with Giant Ryder Cup

Olivia Pearce

September 25, 2018September 26, 2018

In recognition of the first ever Danish European team captain, Thomas Bjørn, the LEGO Group has produced a giant replica of the iconic Ryder Cup...

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Advertising Featured Marketing

Starbucks Recognized as Employer of Choice in China

Nathaniel Mark

September 25, 2018September 25, 2018

Starbucks has been awarded “Aon Best Employers – China 2018” for the fourth consecutive year The Aon Best Employers Award is a prestigious award that...

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Branding Featured

Sir Kensington’s becomes a B-Corp

Olivia Pearce

September 21, 2018September 25, 2018

Unilever-owned condiments company Sir Kensington’s has been awarded B-Corporation certification The move means Unilever- owned Sir Kensington’s joins a community of more than 2,000 businesses...

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Featured General

DHL Group Employees Support Local Charitable Projects

Olivia Pearce

September 17, 2018September 26, 2018

Deutsche Post DHL Group will call on employees worldwide to participate in the Group's 10th Global Volunteer Day From September 17 to September 30, Deutsche...