World Branding Forum

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CarGurus has put together a third creative campaign targeting its American audience. The push spans television and digital advertising. Online automotive platform, CarGurus, has released...

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Branding Featured News

T-Mobile Gets Name on Seattle Mariners Ballpark

Olivia Pearce

December 24, 2018December 24, 2018

The home field of the Seattle Mariners will be called T-Mobile Park for the next 25 years, with the fresh branding set to feature from...

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Featured Marketing News

Skittles Invites Canucks to Shop for 60 Seconds

Deborah Joy Peter

December 24, 2018January 4, 2019

Skittles will be expecting diehard delayers today who literally need to do last-minute shopping before Christmas, with a 60-second shop. Skittles will open its first...

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Featured Marketing News

Apple Leisure Group Grows Presence in Europe

Anisha Kapoor

December 19, 2018December 19, 2018

In line with its expansion plans for Europe, Apple Leisure Group has inked an agreement to acquire Alua Hotels & Resorts in Spain. Apple Leisure...

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Branding Featured News

Xoom Races to Stay Ahead with Usain Bolt

Olivia Pearce

December 12, 2018December 12, 2018

PayPal international money transfer service, Xoom, has appointed the world’s fastest man, Usain Bolt, as its global brand ambassador. Xoom, international money transfer service under...

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Jack Morton Creates Genuine X for Innovation

Thomas Ng

December 11, 2018December 12, 2018

Jack Morton has unveiled a new innovation-led practice which will be headed by London ECD, Damian Ferrar, as global head of Genuine X. Global brand...

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Branding Featured News Videos

NBA Playmakers Premieres on YouTube

Olivia Pearce

December 6, 2018December 7, 2018

The NBA and BroadbandTV have created a YouTube channel and series that will feature joint productions and digital influencer content. The National Basketball Association and...

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Design Featured News Videos

Columbia Sportswear Unveils Star Wars Parka

Joshua Hughes

December 4, 2018December 5, 2018

The Empire Crew Parka by Columbia Sportswear is a limited-edition jacket inspired by Star Wars: The Empire Strikes Back cast and crew. Columbia Sportswear has...

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Campaigns Featured News Videos

Fiat Spins Sting and Shaggy to Spider Beat

Deborah Joy Peter

November 9, 2018November 9, 2018

Fiat has partnered with Sting and Shaggy for the duo's Gotta Get Back My Back video, in which the brand’s 124 Spider Abarth is featured. Fiat is...

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Branding Featured News

Williams Sonoma Goes Willy Wonka for Christmas

Olivia Pearce

November 9, 2018November 9, 2018

In partnership with Visa, Williams Sonoma has hidden more than 1,500 golden gift cards inside the tins of its Peppermint Bark holiday offering. Williams Sonoma...

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Advertising Featured News

Fossil Straps on Savvy with Sport Smartwatch

Joshua Hughes

November 8, 2018November 8, 2018

The Fossil Sport Smartwatch is based on the Qualcomm Snapdragon Wear 3100 platform, while powered with the new Wear OS by Google. Fossil has expanded...

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Branding Featured News Videos

Skyn Condoms Raises the Bar with Cocktail Club

Deborah Joy Peter

October 23, 2018October 23, 2018

Skyn has introduced Cocktail Club. The new collection penetrates the market as the first flavoured non-latex offering and features fun profiles. Skyn, the premium condom...