World Branding Forum

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As the world celebrates the beauty of competition at the Olympic Games Tokyo 2020, global prestige skincare brand SK-II teams up with top Olympic athletes...

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Samsung and Thom Browne collaborate on lim-ed Galaxy Z Flip

Thomas Ng

February 13, 2020

Samsung Galaxy Z Flip Thom Browne Edition created for those not afraid to make statement Samsung Electronics and Thom Browne recently revealed an exclusive collaboration...

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Campaigns Featured News

Secret Deodorant partners Serena Williams in gender equality campaign

Olivia Pearce

February 13, 2020

Secret pledges additional US$1 million in support of equality programmes for women and girls At the 2020 MAKERS Conference in Los Angeles, Secret Deodorant, a...

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Branding Featured News

Courvoisier Cognac partners with Pusha-T

Olivia Pearce

February 12, 2020

Courvoisier Cognac showcases emerging talent in iconic chateau homage Courvoisier Cognac, an awarded cognac house, has announced the opening of Maison Courvoisier in Chicago, on...

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Campaigns Featured News

Uber Eats and Guz Khan ‘Bring It’ in new ad campaign

Olivia Pearce

February 10, 2020

Uber Eats partners comedian Guz Khan in uplifting, lighthearted ad campaign Uber Eats launched its first-ever large-scale, integrated brand campaign. Called 'Bring It', created by...

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Campaigns Featured News

7,000 Bacardi employees spark conversations about cocktails and culture

Olivia Pearce

February 10, 2020

Bacardi goes Back to the Bar and releases the Bacardi Cocktail Trends Report showcasing what’s stirring in 2020 7,000 Bacardi employees across the globe turned...

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Campaigns Featured News

Nike extends athletic leadership, elevates climate action urgency

Olivia Pearce

February 7, 2020

Nike, a six-time global winner of the World Branding Awards, recently unveiled breakthrough innovation for athletes competing in the Tokyo 2020 Games, including footwear designed...

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Branding Featured News

Ronda Rousey joins Mizuno athlete roster

Olivia Pearce

February 6, 2020

Mizuno adds its first UFC Women's Champion to roster along with fellow female athlete powerhouses Mizuno, a global speciality sporting goods company has signed Ronda...

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Advertising Featured News

Pepsi Zero Sugar paints red door black with Super Bowl ad

Joshua Hughes

January 30, 2020

Pepsi Zero Sugar challenges competition with new matte black can and reimagination of iconic "Paint It Black" To bring Pepsi Zero Sugar to the world’s...

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Advertising Featured News

Hyundai reveals its “Smaht Pahk” ad, a bettah way to pahk

Joshua Hughes

January 27, 2020

Hyundai ad stars Boston celebrities Chris Evans, John Krasinski, Rachel Dratch and David Ortiz Parking in a crowded city was “wicked hahd”…until now. Hyundai released...

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Industry Public Relations

Omnicom PR Group forms strategic alliance with LaVoieHealthScience

Anisha Kapoor

January 10, 2020

Omnicom Public Relations Group, a division of Omnicom Group, announced yesterday a strategic alliance with LaVoieHealthScience to bring global clients a broader set of integrated health-...

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Featured Marketing News

Taco Bell rings in 2020 with bold new commitments

Anisha Kapoor

January 10, 2020

Taco Bell introduces global sustainable packaging commitments and US employee programmes Taco Bell has made bold commitments to set itself apart ever since its first...