World Branding Forum

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Starbucks makes 250k shirts for their employees to affirm their support against systemic racism Black lives matter and Starbucks is committed to doing their part...

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Branding Featured News

Coca-Cola signs joint statement on circular economy

Olivia Pearce

June 15, 2020

James Quincy reinforces Coca-Cola sustainability commitment by signing a joint statement on circular economy James Quincey, Chairman and CEO of The Coca-Cola Company, has joined...

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Branding Featured Marketing News

Diageo partners MullenLowe Profero in latest initiative for Father’s Day

Olivia Pearce

June 12, 2020

Diageo invests in personalisation as part of a three-pronged marketing strategy that includes building excitement amongst existing customers to create loyalty Diageo, a British multinational...

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Ab InBev launches Eclipse to advance climate action

Olivia Pearce

June 12, 2020June 12, 2020

Ab InBev launches Eclipse to advance climate action, circular packaging, water stewardship and smart agriculture – at pace and at scale AB InBev is determined...

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Campaigns Featured News

Miracle Flights partners Torgoen to commemorate 35 years of service

Olivia Pearce

June 11, 2020

Torgoen takes flight on a campaign with Miracle Flights to help more children reach the life-changing medical treatment they need Since 1985, Miracle Flights has...

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Industry News Public Relations

5WPR Beauty, Fashion & Lifestyle Division Named Top 3 in the US

Anisha Kapoor

June 9, 2020

O'Dwyers, a public relations industry publication, has officially released its annual PR rankings, naming 5W Public Relations' (5WPR) beauty, fashion & lifestyle practice area the...

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IKEA announces strategic partnership with Ellen MacArthur Foundation

Olivia Pearce

June 8, 2020

IKEA and Ellen MacArthur Foundation enter strategic partnership to accelerate the circular economy transition IKEA is committed to becoming a circular business by 2030. The...

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Branding Featured News

Converse releases statement on commitment to the Black Community

Eliza Jane

June 8, 2020

Converse CEO has released a statement on the brand's commitment towards the Black Community A wholly-owned subsidiary of Nike, footwear company, Converse, has released a...

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Coca-Cola CEO releases statement stance on social justice

Olivia Pearce

June 5, 2020

The Coca-Cola Company has released a statement by its Chairman and CEO, James Quincey on where the company stands on Social Justice. These are remarks...

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Industry News

World Environment Day – Robert Lockyer on achieving a circular economy

Anisha Kapoor

June 4, 2020

The recent restrictions on our movements have led to the biggest drop in CO2 emissions ever recorded. But World Environment Day (5 June) comes as...

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Industry News

PepsiCo appoints Wern-Yuen Tan as Chief Executive Officer of APAC

Anisha Kapoor

June 4, 2020June 4, 2020

Ram Krishnan to transition fully into the role as Global Chief Commercial Officer of PepsiCo Food company, PepsiCo, Inc. has announced that Wern-Yuen Tan has...