O’Dwyers, a public relations industry publication, has officially released its annual PR rankings, naming 5W Public Relations‘ (5WPR) beauty, fashion & lifestyle practice area the third-largest in the US, with net fees of US$5.4m/£4.2m. This placement marks five consecutive years of the division being ranked within the top five in America.
5WPR beauty, fashion and lifestyle division achieved monumental success this past year by developing creative, overarching communications campaigns for new and existing clients, whilst always allowing for flexible execution with the ability to pivot quickly as needed. The teams are constantly directing and redirecting based on news, trends and cultural conversation, which has resulted in maximum exposure for clients regardless of current events.
“Thanks to the team’s dedication and ingenuity, the beauty, fashion and lifestyle practice area is a thriving part of the agency’s consumer division,” says Dara A. Busch, President of 5WPR Consumer Practice. “We want to say thank you to our amazing client partners, and we look forward to many more successful years to come.”
PR services offered to beauty, fashion and lifestyle clients include messaging and positioning, media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programmes, fundraising announcements, content creation, sponsorships/partnerships, digital media campaigns, thought leadership and speaking opportunities.