World Branding Forum

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Heineken and F1 host official season opener ahead of the first race of the season Alcohol brand, Heineken recently entertained Formula 1 fans on Saturday,...

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Campaigns Featured News

LEGO Group unveils its recent partnership with National Geographic

Olivia Pearce

July 2, 2020July 2, 2020

LEGO Group and National Geographic creates awareness about exploration and protection of endangered species in the world in the latest campaign Global toy brand and winner of the World Branding...

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Campaigns Featured News

Anheuser-Busch supports the American Red Cross blood drive

Olivia Pearce

June 30, 2020June 13, 2023

Anheuser-Busch, sports partners unite to support American Red Cross blood drives across the country In the face of the COVID-19 pandemic, thousands of blood drives...

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Branding Featured News

MasterCard releases a 60-second spot featuring True Name

Olivia Pearce

June 30, 2020

MasterCard enables people to use their True Name on their cards For many in the LGBTQIA+ community, the name on their credit, debit or prepaid...

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Campaigns Featured News

Sprite gives back to the Black Community with latest partnerships

Olivia Pearce

June 29, 2020

Aaliyah Shafiq, Sprite Brand Group Director, says “The Give Back” is neither a marketing campaign nor a one-time monetary donation Sprite – which has championed...

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Campaigns Featured News

McDonald’s USA launches US$500k scholarship for HBCU students

Olivia Pearce

June 29, 2020

On a mission to supporting communities nationwide, McDonald’s strives to be a catalyst of change by funding scholarships, leadership training and dream building McDonald’s USA...

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Industry News

John Lewis Partnership appoints new Executive Director for John Lewis

Anisha Kapoor

June 25, 2020June 25, 2020

The John Lewis Partnership has appointed Pippa Wicks as Executive Director for John Lewis. Pippa joins from the Co-op Group where she was Deputy Chief...

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Branding Featured News

Fairlife crosses over from the fridge to the freezer

Olivia Pearce

June 24, 2020

Soon after Fairlife shook up the dairy category in 2015 with its delicious, ultra-filtered milk offering more protein and less sugar, fans began screaming for...

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Campaigns Featured News

Coach announces partnership with More Than A Vote organisation

Olivia Pearce

June 24, 2020

Coach partnership with More Than A Vote is grounded in the fashion house's values of inclusion, optimism and authenticity Coach has announced its partnership with...

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Industry News

5W Public Relations named agency of record by Dragontail

Anisha Kapoor

June 24, 2020June 24, 2020

5W Public Relations (5WPR), one of the largest independently-owned PR firms in the US, has announced that it has been appointed agency of record for...

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Whatsapp brings on app payments to users in Brazil

Thomas Ng

June 19, 2020

Whatsapp makes sending money to loved ones as easy as sending a message in Brazil Social communications app by Facebook, Whatsapp has announced that it...

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Campaigns Featured News

Exotics by Cedrick creates campaign to combat systemic racism

Olivia Pearce

June 17, 2020

Exotics by Cedrick launches CHANGE 2020 to reflect its vigorous support to end systemic racism Exotics by Cedrick, a trailblazing brand in luxury footwear and...