5W Public Relations (5WPR), one of the largest independently-owned PR firms in the US, has announced that it has been appointed agency of record for innovative foodservice industry platform, Dragontail. Effective immediately, 5WPR will work with Dragontail to raise awareness for the platform through earned media, thought leadership, speaking opportunities and award submissions.

With the realisation there was a need in the market for an end-to-end solution, Dragontail developed a patent-pending optimisation algorithm, known as the Algo, which optimises the food delivery process from preparation to delivery. This results in a significant improvement of restaurant operations, reduced labour costs, enhanced customer service, better food quality, and the ability for management to view valuable reporting and metrics.

“We look forward to helping Dragontail raise their visibility and become a thought leader in today’s conversations surrounding artificial intelligence,” said 5W Public Relations Founder and CEO, Ronn Torossian. “We see an enormous opportunity in this industry as far as education and awareness goes, and a public that is hungry to learn more. This curiosity results in a fantastic opportunity for Dragontail to tell their story.”

“Dragontail Systems is thrilled to have 5W as its PR agent and is confident that our unique technologies and added values will be strongly presented to the market,” said Dragontail CEO, Ido Levanon. “Dragontail’s products are valid and installed by leading QSR players around the world and we see the US market as a significant platform for the company’s growth.”

5WPR technology practice is led by employees with over 20 years’ combined experience in the space, creating the perfect combination of true professionals with unparalleled techniques to drive results for clients. Through key industry relationships with influencers, bloggers, celebrities and of course, media, the team ensures maximum coverage by implementing integrated campaigns including PR, digital marketing, influencer partnerships and social media.

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