World Branding Forum

Read Time:2 Minute, 15 Second

Else aims to provide real, plant-based and no-compromise nutrition alternatives for parents to feed their child, building the kind of world where families can choose...

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Campaigns Featured News

Yves Saint Laurent launches ‘Abuse is Not Love’ global programme

Olivia Pearce

November 13, 2020

Yves Saint Laurent commits to funding academic research, training its employees, and educating 2 million people by 2030 on Intimate Partner Violence through partnerships with non-profits...

Read Time:1 Minute, 29 Second

Campaigns Featured Marketing News

Sezzle launches its ‘Save the Holiday $20k Giveaway’ campaign

Joshua Hughes

November 10, 2020November 10, 2020

Sezzle rolls out a series of 'Save the Holiday' year-end promotions aimed at ending 2020 on a brighter note US-based payments solution, Sezzle announces the...

Read Time:4 Minute, 30 Second

Industry News

Nestlé Purina PetCare announces leadership transitions

Anisha Kapoor

November 3, 2020November 3, 2020

Joseph R. Sivewright is appointed Chairman of Nestlé Purina PetCare for the Americas, whilst Nina Leigh Krueger will be appointed CEO and President effective 1...

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Branding Featured News

Heineken announces acquisition of Strongbow Australia

Anisha Kapoor

November 2, 2020

Heineken scales up business in Australia with the addition of five beer and cider brands Heineken is acquiring cider brand Strongbow from Asahi Group Holdings...

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Toyota announces its partnership with 23XI Racing

Joshua Hughes

October 30, 2020

The partnership is supported by Toyota's Racing Development who will build the team's engines and provide technology, data and technical assistance Toyota is pleased to...

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Campaigns Featured Marketing News

Buchanan’s Blended Scotch Whisky unveils latest marketing campaign

Olivia Pearce

October 28, 2020October 28, 2020

Buchanan's campaign will help feed families, inspire togetherness through a sweepstake with longtime brand partner, J Balvin, and support local bartenders Buchanan's Blended Scotch Whisky...

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Campaigns Featured News

Vans combats mental health and well being concerns around the world

Olivia Pearce

October 27, 2020October 27, 2020

Vans donate US$1m to 10 global charities to combat rising mental health concerns due to global isolation, uniting Vans Family around a shared mission of...

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LG Signature partners with luxury Italian lifestyle brand Molteni&C

Thomas Ng

October 27, 2020October 27, 2020

LG and Molteni&C's partnership showcases the art of luxury living, timeless aesthetics and advanced technology LG Electronics and premium Italian designer furniture and lifestyle brand...

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Campaigns Featured News

Secret Deodorant keeps women’s hockey afloat during COVID-19

Olivia Pearce

October 23, 2020

Secret leads the charge for equality in Canada’s beloved sport with the largest corporate commitment ever made in North American professional women’s hockey history Secret...

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Campaigns Featured News

Banana Republic celebrates love in its latest campaign

Olivia Pearce

October 22, 2020

During the holiday season of giving thanks, Banana Republic continues its pledge to work for the Better Republic by supporting those in need by furthering...

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Campaigns Featured Marketing News

Advance Auto Parts teams up with Bruce Willis to bring back ‘Die Hard’

Eliza Jane

October 22, 2020

The film is part of Advance’s integrated #DieHardIsBack marketing campaign that kicks off during October’s National Car Care Month When DieHard batteries, one of the...