World Branding Forum

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IKEA takes the next step towards making healthy and sustainable food more affordable and desirable to many people As one of the world’s largest food...

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Branding Featured News

ASICS announces the launch of its ten-year long-term vision

Olivia Pearce

November 30, 2020November 30, 2020

Over the next 10 years and longer, ASICS plans to expand its business in three domains, Product, Facility and Community, and Analysis and Diagnosis ASICS...

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Campaigns Featured News

LVMH commits alongside the French Ministry for Gender Equality

Olivia Pearce

November 26, 2020November 26, 2020

LVMH Group has responded to a call for action launched by the French Minister for Gender Equality, Diversity and Equal Opportunities Each year, 25 November...

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Advertising Campaigns Featured News

Dewar’s Whisky encourages its consumers to “Stay Curious”

Joshua Hughes

November 26, 2020

Dewar's whisky explores the exciting things that happen when the unexpected comes together through the power of sports in its multi-channel global campaign Dewar's Whisky,...

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Campaigns Featured News

Bacardi challenges its fans to find their rhythm in its latest campaign

Olivia Pearce

November 24, 2020

Bacardi is calling on music and dance enthusiasts across the globe to join the world's most awarded rum as they embark on the first-ever remake...

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Advertising Campaigns Featured News

Bertolli launches its first ad campaign ahead of Thanksgiving

Joshua Hughes

November 23, 2020

LOLA MullenLowe has been selected as the lead advertising agency for Bertolli Olive Oil and has launched their first campaign, #ElevateYourEveryMeal, ahead of Thanksgiving LOLA...

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Campaigns Featured News

Foot Locker launches ’12 Days of Greatness’ Holiday campaign

Olivia Pearce

November 23, 2020November 23, 2020

Foot Locker's "12 Days of Greatness" is a unique basketball-inspired holiday collection celebrating the universal love of the game This year, Foot Locker is launching...

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Campaigns Featured News

Pepsi and iHeartRadio partners for the upcoming HBCU virtual showcase

Olivia Pearce

November 19, 2020November 19, 2020

Pepsi is bringing together the exceptional marching bands from Florida A&M, Hampton University, Prairie View A&M and North Carolina A&T – some of whom are...

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Advertising Campaigns Featured News

Old Navy launches “WE Holiday” in partnership with RuPaul

Olivia Pearce

November 17, 2020November 17, 2020

Old Navy’s WE Holiday campaign celebrates all of us no matter who we are or where we live, we're in this together -- even if...

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Campaigns Featured News

Coca-Cola latest campaign celebrates the gift of presence over presents

Eliza Jane

November 17, 2020November 17, 2020

Coca-Cola invites the world to "Give Something Only You Can Give" in its 2020 Holiday campaign In a year when the world needs holiday cheer...

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Campaigns Featured News

MullenLowe Group launches the third instalment of the NHS campaign

Olivia Pearce

November 16, 2020November 16, 2020

MullenLowe Group's drive aims to recruit nurses, allied health professionals and healthcare support workers as the Covid-19 pandemic puts increased pressure on the service The...

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Campaigns Featured News

Vaseline launches ‘Equitable Skincare For All’ with Regina King

Olivia Pearce

November 13, 2020November 13, 2020

Vaseline is championing change for true equity in skincare for Black and Brown skin and partnered with award-winning actress and advocate for people of colour,...