World Branding Forum

Read Time:2 Minute, 45 Second

The John Lewis Partnership is donating over £1m this summer to more than 1,000 local charities and community organisations helping to end child poverty across...

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Campaigns Featured News

PepsiCo to improve access to soccer in underserved communities

Olivia Pearce

April 29, 2021

Building upon its UEFA Champions League partnership, PepsiCo, Lay's and Gatorade announce "Team of Champions," supporting 11 local organisations with the gift of the game...

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Campaigns Featured News

Levi’s raises environmental awareness in its latest spring campaign

Olivia Pearce

April 22, 2021

The global ad campaign fuses Levi's longstanding commitment to making quality clothing that lasts for generations with the passion of six icons and activists working...

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Branding Featured News Technology

Apple powers ahead in new renewable energy solutions

Thomas Ng

April 20, 2021

A new energy storage project marks the next frontier of Apple’s efforts to become carbon neutral for its supply chain and products by 2030 Apple...

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Campaigns Featured News

Old Navy announces sustainability commitments and its latest initiative

Olivia Pearce

April 19, 2021April 19, 2021

Old Navy aims to eliminate the use of plastic shopping bags in the US and Canada stores by 2023 Old Navy has announced the elimination of plastic...

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Campaigns Featured News

Wrangler unveils its global sustainability platform, ‘WeCare Wrangler’

Olivia Pearce

April 19, 2021

The platform reaffirms the Wrangler brand’s commitment to sustainability and coincides with the launch of a new eco-friendly green jean offering Wrangler, a global icon...

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Campaigns Featured News

Teva launches TevaForever recycling programme with TerraCycle

Olivia Pearce

April 7, 2021

Teva works to divert products from landfills with a new sandal recycling initiative Teva, a division of Deckers Brands, announces TevaForever, a partnership with international...

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Campaigns Featured News

P&G aims to improve the portrayal of “Black Life” on screen

Eliza Jane

April 6, 2021

P&G's new “Widen The Screen” film invites everyone to challenge expectations and stereotypes The Procter & Gamble Company (P&G) has announced the creation of expansive...

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Industry News

5WPR announces creation of NFT Specialty Public Relations Practice

Anisha Kapoor

March 25, 2021March 25, 2021

The specialty focus is an expansion of 5WPR's recently announced cryptocurrency division 5W Public Relations (5WPR), one of the largest independently-owned PR firms in the...

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Advertising Featured News

Pepsi introduces its first permanent flavoured cola in five years

Joshua Hughes

March 22, 2021

To support the launch of its new flavour, Pepsi has created a national TV spot featuring "Take You Dancing" by award-winning superstar Jason Derulo Pepsi...

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Campaigns Featured News

Facebook and The Recycling Partnership launches its latest initiative

Olivia Pearce

March 22, 2021March 22, 2021

The national initiative is to provide Americans with real-time, personalised, and hyper-local recycling information through Facebook's Messenger experience In honour of Global Recycling Day, The...

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Industry News

Rodan + Fields appoints Dimitri Haloulos as new Chief Executive Officer

Anisha Kapoor

March 19, 2021

Haloulos, formerly Rodan + Fields Chief Growth Officer, will succeed Diane Dietz who has led the company to achieve many milestones during her five years...