World Branding Forum

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Lionel Messi, Paul Pogba and Lieke Martens bring match-day joy home in Lay's new campaign Lay's premieres a new global campaign centred on uniting and...

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Advertising Design Featured News

Lay’s and Dreamworks Animation Trolls debut new Lay’s Poppables

Eliza Jane

March 13, 2020

Lay's Poppables feature five beloved characters from the upcoming film – serving as this season's must-have movie snack for Trolls fans Through a new rockin'...

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Campaigns Featured News

Lay’s features distracted Messi, Pogba, and Martens in action-packed ad

Joshua Hughes

March 5, 2020

Lay's launches 2020 international campaign in partnership with UEFA Champions League One of the world's largest snack brands, Lay's, has launched its 2020 football campaign...

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Campaigns Featured News

Lay’s partners The Voice and John Legend to debut team of flavours

Olivia Pearce

February 25, 2020

Lay's, a potato chip brand, has just announced a partnership with NBC's "The Voice" and coach John Legend to debut a set of fun new...

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Branding Entertainment General Music News

Coldplay ‘Moon Music’: Embracing Green Vinyl Made from Recycled Plastic Bottles

Nurul Rustam

June 26, 2024June 26, 2024

Coldplay introduces ‘Moon Music,’ their innovative new album featuring vinyl crafted from recycled plastic bottles. Embrace their eco-friendly approach to music production and explore their latest sonic adventure.

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Entertainment News Technology

LG Display to Mass Produce World’s First Gaming OLED With Flexible Refresh and Resolution

Jordan

April 23, 2024August 16, 2024

LG Display revealed that the company has developed the first-ever Gaming OLED panel with a switchable refresh rate and resolution.

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Campaigns Featured News

Lay’s RePlay gives chip packs an extraordinary second life

Olivia Pearce

July 1, 2021

PepsiCo's Lay's RePlay creates sustainable football pitches for communities around the world by transforming empty chip packs into places to play When is a bag...

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Campaigns Featured News

PepsiCo to improve access to soccer in underserved communities

Olivia Pearce

April 29, 2021

Building upon its UEFA Champions League partnership, PepsiCo, Lay's and Gatorade announce "Team of Champions," supporting 11 local organisations with the gift of the game...

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Campaigns Featured Marketing News

Frito-Lay launches its first holiday shop along with its holiday campaign

Joshua Hughes

November 18, 2020November 18, 2020

Anna Kendrick returns in Frito-Lay's "My Favourite Things" ad campaign, with holiday-themed packaging available nationwide and Frito-Lay donating US$500k to Toys for Tots as part...

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Branding Featured News

PepsiCo announces multi-year partnership with UEFA Women’s Football

Eliza Jane

August 27, 2020

PepsiCo's UEFA Women's football partnership will sit alongside its current multi-year sponsorship of the Men's UEFA Champions League Ahead of the UEFA Women's Champions League...

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Branding Featured Marketing News

Flow Alkaline Spring Water find investors in musicians and top athletes

Olivia Pearce

May 6, 2020

US$45 million provides Flow with long-term capital and support for continued growth, sustainability efforts and innovation as it establishes the brand as the next generation's...

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Branding Featured News Videos

Lay’s Invites Bebe Rexha to Chip in Musically

Olivia Pearce

February 28, 2019February 28, 2019

In line with its Turn Up the Flavor platform, Lay’s has teamed up with music artiste, Bebe Rexha, to introduce three limited-edition flavours. Lay’s has...