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Lacoste’s Emotional “Crocodile Inside” Campaign

Lacoste is the most recent example of a brand who let the story—not their product—drive the incredible narrative.
Verifone and Alipay Expand Global Partnership with Lacoste Deal

Verifone and Alipay Expand Global Partnership with Lacoste Deal

Alipay Enablement to Attract the 3 Million Chinese Tourists Annually in the U.S. Verifone and Alipay announced that they have expanded their global partnership to...
Lacoste

Novak Djokovic is Lacoste new style ambassador

Two Legends, One Brand In 1933, tennis player and inventor René Lacoste, nicknamed the crocodile for the tenacity he displayed on the court, revolutionised the...
Ralph Lauren unveils plans to close the gender gap in fashion

Ralph Lauren unveils plans to close the gender gap in fashion

Ralph Lauren's roadmap, “Unlocking Gender Parity in Fashion,” offers industry peers step-by-step methods to help achieve gender parity and pay equality at all levels...
Emma Gregson Managing Director of ITB

Rogers & Cowan Acquires London Based ITB Worldwide

ITB Agency to Be Run by Emma Gregson and Matthew Pitcher as Managing Directors ITB Worldwide, one of Europe's leading entertainment marketing agencies, has been...
Lagardère Sports And Entertainment Launches Lagardère Plus

Lagardère Sports And Entertainment Launches Lagardère Plus

Lagardère Plus will continue to explore strategic acquisitions in key global markets to deliver ever more impactful partnership marketing Lagardère Sports and Entertainment has launched...

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John Lewis, throw-away, fund, 1m, sustainability, environment, fashion, products

John Lewis £1m fund to battle throw-away culture

The owner of John Lewis and Waitrose will be launching a £1m fund that will channel money into projects with the potential to end...
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