World Branding Forum

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The brand has rolled out an online push called the ‘ALT16 Challenge’ featuring video tests designed for Facebook, Twitter, and Instagram Taking to social media, Nissan...

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Business Wire Switches On the News with TV Debut

Olivia Pearce

October 16, 2015October 19, 2015

Its soon launching news show called BizWireTV underscores the brand’s strategic production partnership with Al Roker Entertainment Business Wire in collaboration with Al Roker Entertainment...

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Advertising Branding Campaigns Featured News Social Media Videos

Columbia Scales to Towering Heights with New Global Push

Olivia Pearce

October 8, 2015October 8, 2015

The ‘Tested Tough’ campaign kicks off in 63 markets across Europe, North America, and South America and is set to feature executions via broadcast, print,...

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Branding Campaigns News Social Media

Just for Me Goes Social with Campaign featuring Milian

Thomas Ng

October 2, 2015October 2, 2015

The Unilever brand has launched its #5FingerChallenge push across Instagram, an initiative entailing a partnership with Christina Milian Just for Me has rolled out its...

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Leo Burnett Debuts Greenhouse in Chicago to Beef Up Content

Joshua Hughes

September 28, 2015September 28, 2015

Greenhouse activates reactive content, aiding with turn-around, and is currently assigned to 16 Leo Burnett and Arc client brands Leo Burnett Chicago has launched Greenhouse,...

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Branding Campaigns Featured News Videos

Under Armour Kicks-Off Pilot Global Football Push

Olivia Pearce

September 23, 2015September 23, 2015

The performance goods provider gets international athletes and young up-and-comers to play ball in conjunction with a worldwide campaign newly launched Performance footwear, apparel, and equipment company, Under...

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Branding Campaigns Featured News Videos

Honda Powers Dreams with All-New Paper Commercial

Olivia Pearce

September 22, 2015

In line with its latest marketing strategy, the carmaker has launched an advertisement aimed at showcasing Honda’s long-standing history and dedication to innovation As part of a...

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Campaigns Featured News

Hearts On Fire Launches “Ignite Something” Brand Platform Targeting Millennial Consumers

Joshua Hughes

August 11, 2015

Global Diamond Jewellery Brand Looks to Disrupt a Traditional Luxury Industry Hearts On Fire, who owns the trademark "The World's Most Perfectly Cut Diamond", has...

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Campaigns Featured Social Media

Cathay Pacific Launches Multi-Layered Digital and Online Campaign to Highlight Travel Diversity in China

Thomas Ng

July 13, 2015July 13, 2015

Together with Passion Passport and Shangri-La Hotels and Resorts, travellers are invited to explore China Cathay Pacific Airways USA today launched #MyChinaExperience, a multi-layered digital...

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Advertising Campaigns Featured News Social Media

Time Out & Booking.com to Inspire Spontaneous Travellers to Explore New Cities

Joshua Hughes

July 2, 2015July 2, 2015

Six-week, six-figure campaign spans the US and UK, and is Time Out's most integrated native campaign to date Time Out, the global multimedia recommendation platform,...

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Branding Featured News Social Media Videos

Europcar launches #MyEuropcarRoadTrip in Partnership with Spotify

Olivia Pearce

June 25, 2015June 30, 2015

An international online competition to win a road trip across South East Asia Europcar, a leading European car rental company, is launching an innovative competition...

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News Public Relations

PR Council Debuts Social Campaign to Spotlight the Best of PR at Cannes Lions

Anisha Kapoor

June 23, 2015June 23, 2015

Follow #itsallPR for live stream of creativity and innovation across the PR industry in Cannes. The PR Council, the United States’ only trade association for...