PR Council Debuts Social Campaign to Spotlight the Best of PR at Cannes Lions

Follow #itsallPR for live stream of creativity and innovation across the PR industry in Cannes.

The PR Council, the United States’ only trade association for public relations firms, has made the journey to Cannes, France, where it is showcasing the creative work of U.S. PR firms into the global limelight this week at the Cannes Lions International Festival of Creativity.

In anticipation of the festival, held from June 21-27, the Council debuted a new social campaign — #itsallPR— to highlight the breadth of creativity and innovation taking place across the PR industry. All PR firms, whether attending the festival or not, are invited to contribute their most creative content using #itsallPR.

Staff from the PR Council is on site at the House of PR (located at Grand Palais Beach, Cabana 11) conducting interviews, assembling podcasts and broadcasting a live curated social feed—pulling the best content via Twitter, Instagram and Facebook, using the hashtag #itsallPR.

The House of PR is hosted by ICCO (International Communications Consultancy Organization), the Council’s international partner.

Visit to catch a glimpse of the top PR action happening at Cannes.