World Branding Forum

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Unilever lays the groundwork for a purpose-led approach to working with college athletes with the first campaign from Degree Deodorant As a company committed to...

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Branding Featured News

Carl’s Jr. and Hardee’s partners Charlotte Mckinney to launch first NFT

Thomas Ng

July 1, 2021

The partnership with Mckinney signals Carl's Jr.'s final goodbye to a more risqué advertising past as they continue to focus on impossible-to-ignore culinary innovations Carl's...

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Advertising Campaigns Featured News

Lipton Iced Tea encourages Americans to savour moments together

Joshua Hughes

June 14, 2021

Lipton Iced Tea is helping Americans take a moment, no matter how small, to stop chuggin' and start sippin' with the launch of Lipton Sunshine...

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Campaigns Featured News

Pampers inspires and reminds parents of their infinite capacity for love

Eliza Jane

May 17, 2021

Pampers’ Million Acts of Love film looks at the story through the lens of a parent’s journey and speaks to how challenges can help reveal...

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Campaigns Featured News

RITZ celebrates foster parents this Mother’s and Father’s Day

Olivia Pearce

May 7, 2021

RITZ partners with the National Foster Parent Association to recognise and celebrate foster parents who welcome youth into their families RITZ brand has launched a campaign...

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Campaigns Featured News

Skullcandy launches “Sound Without Boundaries” campaign

Joshua Hughes

April 7, 2021

Skullcandy encourages consumers to break boundaries through multifaceted influencer personalities, nonprofit support, unique product collaborations and compelling content Skullcandy Inc., the #1 selling brand in...

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Campaigns Featured News

Facebook and The Recycling Partnership launches its latest initiative

Olivia Pearce

March 22, 2021March 22, 2021

The national initiative is to provide Americans with real-time, personalised, and hyper-local recycling information through Facebook's Messenger experience In honour of Global Recycling Day, The...

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Advertising Campaigns Featured News

Ram Truck launches its new ad campaign with Chris Stapleton

Joshua Hughes

March 22, 2021

"I'm A Ram" campaign reinforces the values of the Ram brand whilst showcasing how its heavy-duty trucks enable Ram truck owners to do more than...

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Campaigns Featured Marketing News

MINI launches a global video marketing campaign, “Launched by_”

Thomas Ng

March 17, 2021

MINI's campaign celebrates the enthusiasm for diversity, the openness to new things and the creativity that inspires people in different ways Under the motto "Launched...

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Advertising Campaigns Featured News

Nathan’s Famous partners Andy Cohen in new video campaign

Joshua Hughes

March 11, 2021March 11, 2021

Nathan's Famous and Andy Cohen showcases how the brand can help bring people together and foster genuine moments of connection Earlier this year, Nathan's Famous, the iconic...

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Campaigns Featured News

Pony Malta launches #GirlsSpeak with MullenLowe SSP3

Olivia Pearce

March 10, 2021

Pony Malta calls on influential women to share messages from young women across Latin America to make them see that one day, they can change...

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Campaigns Featured News

Häagen-Dazs renames its Iconic flavours to celebrate women

Eliza Jane

March 8, 2021

Four iconic Häagen-Dazs flavours have been renamed after the different flavours of success these women have achieved to propel more women to fulfil their goals...