World Branding Forum

Read Time:2 Minute, 37 Second

Gymshark has opened the doors to its new ‘Deload” pop-up barbershop for the week, where the gymwear giant is providing a “non-judgemental safe space” for...

Read Time:3 Minute, 16 Second

News Press Release Public Relations

Calbee’s Newly Rebranded Harvest Snaps Appoints Cutwater as Digital Creative Agency of Record

Ashley Ooi

June 22, 2022June 23, 2023

Agency naming reinforces major brand transformation as well as signals digital and social overhaul Harvest Snaps, the original better-for-you (BFY) snack and flagship brand of...

Read Time:1 Minute, 48 Second

Featured General News

Goat Brand Labs raises $50 million

Joshua Hughes

June 17, 2022June 17, 2022

Goat Brand Labs has raised $50 million in fresh funding as the Indian direct-to-consumer brand aggregator looks to acquire more premium brands and help them...

Read Time:1 Minute, 45 Second

Featured General News

Samsøe Samsøe Incorporates QR Code Into Its Clothes

Olivia Pearce

May 5, 2022

To cut back on waste and extend the average life of clothing, Scandinavian fashion brand Samsøe Samsøe has launched an innovation that simplifies the process...

Read Time:7 Minute, 26 Second

Branding Campaigns News Press Release Public Relations

Newly Rebranded Discover Boating and Agency of Record, Cutwater, Honor Next Generation of Boaters

Ashley Ooi

April 26, 2022June 23, 2023

Debut campaign celebrates boaters from all backgrounds in an open invitation to explore life in, on, and under water Discover Boating, powered by the National...

Read Time:2 Minute, 39 Second

Featured General News Social Media

Twitter edits coming soon!

Olivia Pearce

April 7, 2022

Twitter has confirmed that it is working on an edit button that would allow users to change tweets after they have been posted. It comes...

Read Time:2 Minute, 20 Second

Featured General News

Lush to stop some social media until it’s ‘safer’

Olivia Pearce

November 26, 2021June 14, 2023

Lush said that they will be shutting down their Instagram, Facebook, TikTok and Snapchat pages. The new policy will be rolled out across all 48...

Read Time:2 Minute, 49 Second

Campaigns Featured News

Pepsi teams up with CC Sabathia for its “What’s Your Walk-Up?” campaign

Olivia Pearce

August 19, 2021

Pepsi's "What's Your Walk-Up?" campaign celebrates the intrinsic connection between baseball and music Former Yankees pitcher CC Sabathia knows a thing or two about being...

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Campaigns Featured News

The Coca‑Cola Company shows why the Olympic Games are for everyone

Olivia Pearce

July 26, 2021July 26, 2021

The Coca‑Cola Company is the longest continuous sponsor of the IOC, dating back to 1928 The Coca‑Cola Company and the International Olympic Committee (IOC) are...

Read Time:1 Minute, 13 Second

Advertising Campaigns Featured News

Macy’s encourages kids and their families to dust off in new campaign

Olivia Pearce

July 23, 2021

Macy's encourages kids and their families to dust off and head back in style after lengthy lockdowns and a disrupted school year This school year,...

Read Time:5 Minute, 35 Second

Campaigns Featured News

Channel 4 transports viewers into the brutal world of the Super.Human.

Eliza Jane

July 16, 2021

Channel 4's new film captures the blood, sweat, sacrifices and dedication of the behind-the-scenes lives of Paralympians Channel 4 has launched a major new advertising...

Read Time:2 Minute, 47 Second

Campaigns Featured News

FIJI Water creates a perfect storm to highlight its pristine source

Joshua Hughes

July 13, 2021July 13, 2021

FIJI Water's new campaign takes viewers on a journey to show why "It's Not Just Water," and introduces new packaging FIJI Water, the premium imported...