World Branding Forum

Read Time:2 Minute, 29 Second

Set to drive shoulder season business, the push entails TV, outdoor, digital, and social media executions launching in seven U.S. markets Discover Los Angeles, the...

Read Time:1 Minute, 15 Second

Campaigns Featured News Social Media

John Hancock Races Ahead with Digital Campaign

Thomas Ng

March 1, 2016March 1, 2016

The #RunBold social media push welcomes public participation and has launched across Instagram, Facebook and Twitter John Hancock has rolled out a social media campaign...

Read Time:1 Minute, 2 Second

Advertising Featured News Technology

FC Barcelona Tweaks Digital with WISeKey Deal

Joshua Hughes

March 1, 2016March 1, 2016

The platform folds in digital advantages for FC Barcelona enthusiasts—such as facial biometric comparisons against its biggest names WISeKey has moved to update FC Barcelona’s FCB...

Read Time:2 Minute, 22 Second

Advertising Featured News Videos

Under Armour Ups Game with #RuleYourself Push

Joshua Hughes

February 24, 2016February 24, 2016

The fresh phase emphasises the theme of ‘the joy of missing out’ and tagline—It's What You Do in the Dark that Puts You in the...

Read Time:1 Minute, 11 Second

Advertising Campaigns Featured News Videos

IKEA Canada Makes it Count with #EverySecond

Deborah Joy Peter

February 22, 2016February 23, 2016

Titled Every Second and featuring some of the most special at-home moments, the main spot highlights unique one-second stories IKEA Canada has rolled out an entirely consumer-generated...

Read Time:2 Minute, 22 Second

B-M Study Reveals Obama as Instagram’s Most Popular

Anisha Kapoor

February 17, 2016February 18, 2016

By 2 February 2016, the world leaders surveyed had accumulated almost 23 million followers and published more than 76,000 posts A new Burson-Marsteller study indicates...

Read Time:2 Minute, 25 Second

Advertising Featured News Videos

Coca-Cola Unleashes Marvel Superpowers with Coke Mini

Joshua Hughes

February 9, 2016February 9, 2016

The Marvel themed spot debuted during the second quarter of the Super Bowl 50 to unveil the brand’s signature 7.5-ounce Mini Can Coca-Cola has launched...

Read Time:2 Minute, 11 Second

Advertising Featured News Videos

Budweiser Uncaps Mirren to Drive Home Safety

Joshua Hughes

February 3, 2016June 13, 2023

The Super Bowl 50 push will feature two spots whilst rallying the support of the Hollywood actress to carry its message of safety across Budweiser has...

Read Time:2 Minute, 22 Second

Branding Campaigns Featured News Videos

Acura Drives NSX Push in True Supercar Style

Deborah Joy Peter

January 29, 2016January 29, 2016

Featuring digital activations, the ad includes one of the first applications of Twitter Conversational Video to launch a Super Bowl spot Acura has launched a...

Read Time:1 Minute, 27 Second

Branding Campaigns Featured News

Hershey Catches Millennial-Led Break with #myTAKE5

Olivia Pearce

January 20, 2016January 21, 2016

Riding on co-creation, Hershey tapped into the consumer insights of the said audience segment for the candy bar’s makeover and relaunch Based on millennial-shaped ideas,...