World Branding Forum

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Chuck Brymer Transitions to Chairman Role at Omnicom Omnicom Group President and CEO, John Wren, announced the appointment of Wendy Clark as President and CEO...

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Diet Coke Launches Rebranding Campaign

Olivia Pearce

January 29, 2018

New Diet Coke campaigns aims for consumers to try or retry the iconic drink in new packaging As part of its full brand relaunch in...

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Branding Featured News

Diet Coke Rebrands with Refreshing New Look and Flavours

Olivia Pearce

January 11, 2018February 5, 2018

New-Generation Millienials Become Target of the Diet Coke Modernisation The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and...

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Advertising Industry

BrandSpins Acquires TONE Technology to Revolutionise Advertising Music

Joshua Hughes

December 27, 2017January 23, 2018

The Audio Beacon Technology by BrandSpins and TheToneKnows Works in Anything with Sound Including Films, Video Games, as well as the Retail Environment MusicDealers, a...

Read Time:1 Minute, 47 Second

Featured Marketing News Technology

Samsung, Google, B2B Virtual Guide.com Team Up in 3D Tourism App

Thomas Ng

November 27, 2017February 2, 2018

Online and mobile users can virtually walk into any venue, make reservations, purchase goods and services and locate accessible areas for people with disabilities using...

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Branding Industry

Brand Film Festival Opens for 2018 Submissions

Anisha Kapoor

October 26, 2017October 27, 2017

Among the top names to comprise the Brand Film Festival jury pool are GE's Goldberg; Jen Dennis, Head of VR, RSA Films; Eric Stern, MD...

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Advertising Industry

Kevin Porter Appointed Head of Media Department at Walrus

Anisha Kapoor

October 17, 2017October 17, 2017

Porter brings more than three decades of experience building and executing strategic media campaigns to Walrus Walrus has appointed Kevin Porter as Media Communications Director...

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Advertising Industry

McCann Wins Network and Agency of the Year at Cresta Awards

Joshua Hughes

October 13, 2017October 13, 2017

Cresta Awards Wins from 8 countries include 5 Grand Prix McCann Worldgroup has been named Network of the Year at the Cresta International Advertising Awards,...

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Branding Featured News Press Release

World Branding Awards 2017 Celebrated at Kensington Palace

Olivia Pearce

October 11, 2017September 26, 2018

Global World Branding Awards Winners include Apple, BMW, Cartier, Club Med, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, Samsung and Starbucks The fourth edition of...

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Industry

Interbrand Reports Best Brands of 2017

Olivia Pearce

September 26, 2017September 26, 2017

Apple and Google Hold the Top Two Spots, while Ferrari, Netflix and Salesforce.com Enter the Interbrand Report Interbrand has named Apple, Google, and Microsoft as...

Read Time:1 Minute, 41 Second

Industry Marketing

McCann Worldgroup Wins Big at Latin American Effie Awards

Nathaniel Mark

September 25, 2017

McCann Worldgroup won a total of 21 awards—4 Golds, 6 Silvers and 11 Bronzes, plus 14 finalists, from 6 agencies in 8 different markets across...

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Advertising Featured News Videos

Fanta Debuts Be More Than One Flavor Campaign

Joshua Hughes

July 27, 2017August 1, 2017

Fanta has released its first integrated push since 2010 to focus on its Orange, Strawberry, Pineapple, Grape, and Orange Zero flavours. Fanta has launched a...