World Branding Forum

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Goodwill is making its first big push online with GoodwillFinds, a curated marketplace of donated goods that seeks to compete with Poshmark and The RealReal,...

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Branding Campaigns News Press Release Public Relations

Newly Rebranded Hartz and Agency of Record, Cutwater, Launch Playful Campaign for Delectables

Ashley Ooi

September 22, 2022June 23, 2023

Debut campaign unveils all-new visual identity, catchy tagline and jingle, full-funnel media plan, along with much more Leading petcare brand Hartz and creative and media...

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News Press Release Public Relations

Calbee’s Newly Rebranded Harvest Snaps Appoints Cutwater as Digital Creative Agency of Record

Ashley Ooi

June 22, 2022June 23, 2023

Agency naming reinforces major brand transformation as well as signals digital and social overhaul Harvest Snaps, the original better-for-you (BFY) snack and flagship brand of...

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Featured General News

Good Good Raises $20 million

Joshua Hughes

May 18, 2022

Good Good, a brand of Icelandic snacks and pantry staples, has closed a $20 million Series B funding round led by SÍA, a private equity...

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Featured General News

Rivian revs up for $65bn valuation in IPO

Joshua Hughes

November 10, 2021

The Jeff Bezos-backed electric carmaker Rivian is aiming for a market value of $65bn (£48bn) when shares start trading in New York, in one of...

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Featured General News

Tesco opens its first checkout-free store

Joshua Hughes

October 20, 2021

The UK's biggest retailer said its branch in High Holborn had been converted to allow customers to shop and pay without scanning a product or...

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Featured General News

Asda to Hire 15,000 Workers Before Christmas

Olivia Pearce

October 19, 2021June 13, 2023

Asda is seeking 500 workers for its depots and 1,500 people for home delivery over the festive period.The supermarket noted that most of the temporary...

Events

WBF

September 28, 2021October 21, 2025

CONTENTS

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Campaigns Featured News

Carlsberg UK partners WWF in commiting to a sustainable future

Eliza Jane

May 3, 2021

Carlsberg’s UK partnership with the world's leading independent conservation organisation, WWF, becomes front and centre for the brand in this new chapter of communications Carlsberg’s...

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Industry News

5WPR expands its natural beauty category with náu and Brûmée

Anisha Kapoor

November 12, 2020November 12, 2020

5WPR's Beauty practice leverages unrivalled industry knowledge and integrated, strategic campaigns to drive real, meaningful results for clients 5WPR, one of the 15 largest independently-owned...

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Campaigns Featured News

Cetaphil expands its partnership with Rachel Brosnahan

Olivia Pearce

October 14, 2020

Brosnahan is the Creative Consultant for Cetaphil's new "Up Close and Sensitive" campaign as well as the face of the sensitive skincare brand Cetaphil, the...

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Campaigns Featured Marketing News

Acura launches its latest campaign for the all-new 2021 TLX sports sedan

Olivia Pearce

September 28, 2020

The 2021 Acura TLX campaign launches "Break the Silence" cinematic short film-style spot with MullenLowe LA The new marketing campaign for the all-new 2021 Acura...