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Woof, the award-winning pet brand behind the Pupsicle, has announced its newest product ecosystem: the Bite n’ Brush.
The Bite n’ Brush is a first-of-its-kind enrichment toy that enables dog-powered dental care. Designed as a “toothbrush for dogs”, the unique v-shaped toy uses treats to inspire chewing and bristles to brush the dog’s teeth while they chew.
By this method, the Bite n’ Brush helps dogs brush their teeth. The Bite n’ Brush is a solution designed from a dog’s point of view. Rather than forcing dogs to use a product made for humans (e.g., the human toothbrush), Woof designed a system tailored to a dog’s needs, tendencies, and lack of opposable thumbs—specifically, a toy that brushes through chewing.
Woof’s Breakthrough Dental Toy Allows Dogs to Brush Their Own Teeth
The Bite n’ Brush holds specifically formulated treats that motivate dogs to chew the toy. These treats are exposed to dogs via slots surrounded by bristles. As the dog chews to get at the treat, the bristles mechanically brush their teeth in the same way a human toothbrush would.
The product is specifically intended for use with Woof’s Dental Refills, which are made from scientifically backed ingredients for oral health, such as Parsley, Green Tea Extract and Peppermint Oil. Parsley helps freshen breath, green tea extract provides antioxidant properties, and peppermint oil has antimicrobial qualities that can help combat bacteria in the mouth, reducing plaque formation, and maintaining fresher breath.
A Game-Changer in Canine Dental Care
Daniel Haarburger, CEO and Founder of Woof, said, “The Bite n’ Brush is more than just a toy; it’s a game-changer in canine dental care. Traditional methods of maintaining a dog’s teeth, such as toothbrushing or professional cleanings, can be expensive and stressful for both pets and their owners.” He added, “The Bite n’ Brush makes dog oral care fun! This really is a novel solution for dog owners everywhere.”
The Bite n’ Brush is available in two sizes: small, suitable for dogs up to 30 pounds, and large, for dogs 30 pounds and more. The Bite n’ Brush Dental Refills are made in the USA and are compatible with both sizes of the Bite n’ Brush, providing a convenient and high-quality solution for pet owners.
For more information and to purchase the new products, visit mywoof.com/pages/the-bite-n-brush.
About Woof
Woof is redefining dog care by integrating enrichment and play with functional wellness to improve dog life. With a commitment to quality, sustainability, and thoughtful design, Woof helps dogs enjoy safer, healthier play, and their owners enjoy the peace of mind that comes with it. To learn more, visit mywoof.com or follow the brand on Instagram.
