Read Time:1 Minute, 31 Second

Okura Nikko Beefs Up Gastronomy via One Harmony

September 23, 2016September 23, 2016

Running from 1 October to 15 December, the new campaign seeks to elevate the Okura Nikko guest experience around distinctive hospitality. Okura Nikko Hotels has...

Read Time:50 Second

Featured Industry News

GroupM Appoints Kelly Clark to Global CEO Position

Anisha Kapoor

September 23, 2016September 23, 2016

Having begun his WPP career with JWT in 1988, agency veteran and leader, Kelly Clark, has been elevated to Global CEO of GroupM. GroupM, the...

Read Time:1 Minute, 34 Second

Apple Unveils MacOS Sierra as Free Update for Users

Thomas Ng

September 22, 2016September 22, 2016

Bringing Siri to the Mac and more, MacOS Sierra incorporates multiple intelligent functions from both the Apple iPhone and iPad. Apple has made the macOS...

Read Time:1 Minute, 48 Second

Advertising Featured News Videos

Bacardí Goes Dark with We Are the Night Global Push

Joshua Hughes

September 22, 2016September 22, 2016

The Bacardí campaign is led by a television spot featuring a cast of carpe noctem archetypes ranging from last train sprinters to glow gals. Bacardí has...

Read Time:1 Minute, 16 Second

Branding Featured News

Le Méridien Lifts Parisian Roots with Makeover

Olivia Pearce

September 22, 2016September 22, 2016

Completing a multi-million-dollar renovation, Le Méridien Etoile adds to its storied history with the revelation of the new look flagship in Paris. Le Méridien, under...

Read Time:1 Minute, 4 Second

Featured Marketing News

Hanes Hosiery and Maidenform Steal Runway

Deborah Joy Peter

September 22, 2016September 22, 2016

Hanes Hosiery and Maidenform have signed on as sponsor of the four-city College Fashion Week 2016 runway series by Her Campus. Hanes Hosiery and Maidenform have partnered with Her Campus, a global...

Read Time:1 Minute, 3 Second

Advertising Featured News Videos

IKEA Canada Turns Key on Design to Flaunt Heritage

Joshua Hughes

September 21, 2016September 21, 2016

The IKEA Canada fortieth anniversary campaign is supported by social media executions across Instagram, Facebook and YouTube. IKEA Canada has released a commercial to celebrate...

Read Time:1 Minute, 6 Second

Featured Marketing News

Kérastase Jazzes Up with Brand Relaunch and Push

Deborah Joy Peter

September 21, 2016September 21, 2016

The Kérastase campaign shines the spotlight on three new female ambassadors and exquisite photography by Peter Lindbergh. Luxury haircare provider, Kérastase, has rolled out a...

Read Time:1 Minute, 6 Second

Branding Featured News

Casio Elevates G-Shock Portfolio with GA500

Olivia Pearce

September 21, 2016September 21, 2016

Inspired by an urban sports theme, the design of the innovative Casio G-Shock GA500 variant is modelled after a bike wheel. Casio has unveiled the GA500 across...

Read Time:1 Minute, 20 Second

Industry News Public Relations

WPP Takes Government & Public Sector Practice to Singapore

Anisha Kapoor

September 21, 2016September 21, 2016

The WPP platform helps governments worldwide achieve their public missions by understanding, engaging, and communicating effectively. Global communications services group, WPP, has launched its Government...

Read Time:2 Minute, 13 Second

Press Release

World Branding Awards Honour 210 “Brand of the Year” Winners

WBF

September 20, 2016April 3, 2017

Apple, BMW, Google, Nescafé, and Starbucks were among the 210 winners of the 2016 World Branding Awards at Kensington Palace LONDON, September 20, 2016 –...

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Press Release

Apple, BMW, Cartier, Google, Nescafé und Schwarzkopf unter 210 Preisträgern der World Branding Awards 2016 im Kensington-Palast

WBF

September 20, 2016April 3, 2017

LONDON --(BUSINESS WIRE)-- 20.09.2016 -- Bei der dritten Verleihung der prestigeträchtigen World Branding Awards wurden 210 Marken aus 30 Ländern heute in einer glanzvollen Veranstaltung...