World Branding Forum

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A fully-integrated exercise, the Jeep brand campaign will see national team finalist, Paul George, star in two of three new promotional spots. Automotive heavyweight, Jeep,...

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Chrysler Powers Up Pacifica with Brooklyn Decker Push

Deborah Joy Peter

May 30, 2016May 30, 2016

The digital campaign around the all-new 2017 Chrysler Pacifica introduces the PacifiKids and kicks off with actress, Brooklyn Decker. Chrysler has unveiled its pint-sized product...

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Advertising Featured News Videos

Fiat Makes Classic 124 Spider Comeback with Wyclef Jean

Joshua Hughes

May 16, 2016May 16, 2016

The return of the 1967 model is being marked with a Fiat campaign featuring two primary spots and the ambassadorship of Wyclef Jean. Fiat is...

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Featured Marketing News

Old Spice Teams Up with Tough Mudder as Partner

Deborah Joy Peter

April 18, 2016April 18, 2016

The exclusive collaboration offers the ideal proving ground for guys to test the new Old Spice Hardest Working Collection. Old Spice has joined forces with Tough...

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Branding Campaigns Featured News Videos

Chrysler Reinvents Minivan with Pacifica Push

Olivia Pearce

April 11, 2016April 11, 2016

Key executions for the Pacifica include a series of 30-second television and online spots including Brand Dad, Tennis, One on One Time, and more. Chrysler...

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Branding Campaigns Featured News Videos

Jeep Ushers In 75th Anniversary with #myjeepstory

Olivia Pearce

March 29, 2016March 29, 2016

The year will culminate with a digital compilation of 75, stories from supporters which speak authentically to the spirit of the brand Jeep is launching...

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Advertising Featured News

Dodge Commands the Wheel with 16.3m Views

Joshua Hughes

March 23, 2016March 23, 2016

Having secured 16,378,638 million views since the release of its Wisdom ad, winning Automotive Ad of the Year marks a fitting win Dodge has placed first at Nielsen’s...

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Advertising Featured Industry News

Hilton and IBM Power First Robot Concierge

Joshua Hughes

March 9, 2016March 9, 2016

A cognitive technology platform, Connie represents a new era in computing where systems understand the world like humans do Hilton Worldwide and IBM are collaborating to...

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Advertising Branding Campaigns Featured News

Jeep Debuts New TV Spot to Mark 12 Years as ESPN’s X Games Aspen Sponsor

Joshua Hughes

January 15, 2015July 4, 2023

Jeep brand debuts new 30-second television commercial, “Polar Vortex,” in conjunction with ESPN’s X Games Aspen 2015. Campaign to also include print, digital, social and...

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Branding Campaigns Featured Marketing News Videos

MasterCard and Gwen Stefani Join Forces to Surprise Cardholders

Anisha Kapoor

December 9, 2014July 4, 2023

Relationship Kicks Off with new Apple Pay focused Ad Spot “Launching” Priceless Surprises Grammy Award-winner Gwen Stefani is taking control of the Priceless Surprises launcher...

Read Time:4 Minute, 37 Second

Branding Featured Marketing News Public Relations

Ford Unveiled New Mustang on World’s Tallest Building

Anisha Kapoor

November 20, 2014July 4, 2023

Ford Motor Company, underscoring its growing ambitions in the Middle East and Africa, yesterday introduced the all-new Mustang on the Burj Khalifa, the world’s tallest...