Read Time:58 Second

Fender Strikes a Chord with Country Music’s Brad Paisley

July 12, 2017July 14, 2017

Brad Paisley has joined the Fender artist signature series, which features his own Road Worn Telecaster guitar created with the brand. Fender has partnered with...

Read Time:57 Second

Forcepoint Raises Cyber Shield to Protect the Human Point

Thomas Ng

July 12, 2017July 17, 2017

To reinforce its central theme, Forcepoint has devised a new brand push featuring broadcast, digital, social, outdoor, and print elements. Global cybersecurity provider, Forcepoint, has...

Read Time:59 Second

Industry Marketing News

Colangelo Elevates Alyson Tardif to Firm President

Deborah Joy Peter

July 12, 2017July 16, 2017

The DAS Group of Companies has promoted Alyson Tardif to the leadership position of President at marketing agency, Colangelo. The DAS Group of Companies, a...

Read Time:1 Minute, 11 Second

Branding Featured News

Four Seasons Brings Back World of Adventures

Olivia Pearce

July 11, 2017July 17, 2017

Four Seasons has unveiled its 2018 World of Adventures itinerary, a trail which begins in Seattle and spans eight global destinations. Four Seasons Hotels and Resorts has...

Read Time:1 Minute, 20 Second

Branding Campaigns Featured News Videos

United Colors of Benetton Debuts Power Her Choices

Deborah Joy Peter

July 11, 2017July 17, 2017

United Colors of Benetton has launched Power Her Choices, a global campaign to protect women and girls from unintended pregnancies. United Colors of Benetton unveiled Power...

Read Time:45 Second

Featured Marketing News

Skechers Unwraps Perfect Fit for Girls with Shopkins

Anisha Kapoor

July 11, 2017July 17, 2017

Skechers has introduced a back-to-school line for girls, which features a design collaboration with Shopkins and Moose Toys licensing deal. Skechers has launched a back-to-school footwear...

Read Time:1 Minute, 5 Second

Advertising Featured News Public Relations

Kiterocket Debuts Global PR and Creative Practice

Joshua Hughes

July 11, 2017July 17, 2017

The firms that were Impress Labs and Duo PR have merged to form Kiterocket, a PR and creative marketing group with offices worldwide. Nearly a year...

Read Time:1 Minute, 12 Second

Branding Campaigns Featured News

Paris Hilton Freshens Up Summer with Rosé Rush

Olivia Pearce

July 10, 2017July 10, 2017

Paris Hilton has added to her Golden Rush collection with the entry of a new floral release dubbed Rosé Rush created by Richard Herpin. Paris...

Read Time:1 Minute, 10 Second

Advertising Featured News Videos

Skyn Plays Safe with Places of Intimacy Global Push

Joshua Hughes

July 10, 2017July 10, 2017

Ansell had created an ad campaign around its condom brand, Skyn, with the push slated for six markets including France, Italy, and Brazil. Protection solutions...

Read Time:1 Minute, 18 Second

Wirecard Eyes European Retailers with WeChat Deal

Thomas Ng

July 10, 2017July 11, 2017

Wirecard has inked a Tencent deal offering European retailers a mobile payment method with access to over 938 million WeChat and Weixin users. Specialised in...

Read Time:1 Minute, 8 Second

Featured Marketing News

Air France Gets in on The San Francisco Marathon Action

Deborah Joy Peter

July 10, 2017July 11, 2017

Air France has returned as official airline partner of The San Francisco Marathon, and will be a part of its fortieth anniversary festivities. Air France...

Read Time:1 Minute, 25 Second

Branding Featured News

Nike Vision Focuses on Performance with New Shades

Olivia Pearce

July 7, 2017July 24, 2017

Set for global release in September, Nike Vision has debuted two new performance sunglasses variants: the Hyperforce and Hyperforce Elite. Nike Vision has added to...