Read Time:2 Minute, 1 Second

Duracell PowerForward Responds to Hurricane Maria Devastation

October 12, 2017October 12, 2017

Most trusted battery brand, Duracell, embarks on largest deployment in programme history, bringing more than US $1 million/£ 760k worth of batteries to the island...

Read Time:2 Minute, 46 Second

Branding Featured News

Pfizer Partners with The Boston Globe Brand Content Studio

Olivia Pearce

October 12, 2017October 12, 2017

The Boston Globe's in-house brand content studio BG BrandLab and Pfizer are partnering on a series called "Dear Scientist" This series is aimed to help...

Read Time:1 Minute, 43 Second

Advertising Industry

Time Inc. and Google to Launch Adapt Video Advertising Tool

Joshua Hughes

October 12, 2017October 12, 2017

The Adapt unit adapts to different content layouts and device types across Time Inc. properties, delivering a full-width and engaging experience As demand for digital...

Read Time:2 Minute, 7 Second

Branding Featured News Press Release

World Branding Awards 2017 Celebrated at Kensington Palace

Olivia Pearce

October 11, 2017September 26, 2018

Global World Branding Awards Winners include Apple, BMW, Cartier, Club Med, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, Samsung and Starbucks The fourth edition of...

Read Time:2 Minute, 8 Second

Campaigns Featured Marketing News

McCann Worldgroup to Hit the Streets in Over 100 Countries

Anisha Kapoor

October 11, 2017June 4, 2023

20,000 McCann Employees Will Ask Consumers How They Think, Feel and Shop in a 24/7 Online World In an unprecedented global research initiative, McCann Worldgroup...

Read Time:1 Minute, 42 Second

Branding Featured News

Activision Blizzard Consumer Products Group Arrives at Brand Licensing Europe 2017

Olivia Pearce

October 11, 2017October 11, 2017

Set for International Growth, New Activision Blizzard Partners Include Rubber Road, Paladone, Exquisite Gaming, ThinkGeek, NECA and Rossi Activision Blizzard brings its powerhouse slate of...

Read Time:2 Minute, 15 Second

Branding Industry

Content Marketing Platform Buzzsomo Acquired by Brandwatch

Olivia Pearce

October 11, 2017

Brandwatch announces its acquisition of BuzzSumo, a popular content marketing and influencer identification platform The acquisition of the BuzzSumo business builds on Brandwatch's strengths as...

Read Time:1 Minute, 51 Second

Campaigns Featured Marketing News

Chevrolet and DoSomething.org Partner For Road Safety Message

Anisha Kapoor

October 10, 2017

Latest Campaign from DoSomething.org Will Engage Young People Around the Importance of Seat Belt Usage, without Losing Their Interest A timeless hero who saves 14,000...

Read Time:2 Minute, 0 Second

Branding Campaigns Featured News

Ernst & Young Campaign Points to Transformative Age

Olivia Pearce

October 10, 2017

Ernst & Young New Multimedia Campaign Launches with Full-Page Ads in The Wall Street Journal, New York Times and Financial Times Today, Ernst & Young LLP...

Read Time:1 Minute, 46 Second

Campaigns Featured Marketing News

Hamburg’s URBAN.SHORE Campaign Portrays Beauty of Waterside

Anisha Kapoor

October 10, 2017

URBAN.SHORE shows the similarities and contrasts of the city and the Elbe Lively city districts and many places of interest line themselves up along the...

Read Time:1 Minute, 22 Second

Branding Industry

Maxx Marketing Partners with Warner Bros. Consumer Product

Olivia Pearce

October 10, 2017

Global Development and Manufacturing Management Solution for the Plush and Soft Body Doll Category Created with Maxx-WBCP Partnership Driving for deeper consumer engagement, Warner Bros....

Read Time:2 Minute, 48 Second

Branding Campaigns Featured News

Mercedes-Benz Launches Campaign with the Justice League

Olivia Pearce

October 9, 2017October 9, 2017

Mercedes-Benz vehicles will join the League alongside Batman, Wonder Woman, Aquaman, Cyborg and The Flash as they race to save the planet from an alien...