World Branding Forum

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Ellen MacArthur Foundation and LEGO Group join forces to accelerate the move towards a circular economy by helping build a better planet for future generations...

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LEGO Group launches its first story development platform with Tongal

Thomas Ng

August 25, 2020

The platform opens unprecedented, direct access to the LEGO creative team for a worldwide creator community, revolutionising the way new talent and stories are discovered...

Read Time:2 Minute, 25 Second

Branding Featured News

LEGO Group and Nintendo builds a LEGO Nintendo Entertainment System

Olivia Pearce

July 15, 2020

The Lego Nintendo Entertainment System is mechanically functional The LEGO Group has announced a LEGO Nintendo Entertainment System (NES) Building Kit for adults, letting grown-up...

Read Time:3 Minute, 56 Second

Campaigns Featured News

LEGO Group unveils its recent partnership with National Geographic

Olivia Pearce

July 2, 2020July 2, 2020

LEGO Group and National Geographic creates awareness about exploration and protection of endangered species in the world in the latest campaign Global toy brand and winner of the World Branding...

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Branding Featured News

LEGO Group announces global partnership with Universal Music Group

Eliza Jane

May 1, 2020May 1, 2020

This initiative aims to reinforce child development and harness the mental and creative benefits of music and LEGO play Global toy brand and winner of...

Read Time:2 Minute, 35 Second

Design Featured News

LEGO Group Aims for 100% Sustainable Packaging by 2025

Olivia Pearce

April 23, 2018May 8, 2018

Ambitions by LEGO Group Include Replacing Single-Use Disposable Plastics and Finding Recycled or Sustainably Sourced Bio-Based Materials for All Plastic Based Packaging In 2015 the...

Read Time:4 Minute, 46 Second

Branding Industry Sustainability

Brick by Brick: LEGO Sustainability Revolution

Jordan

September 2, 2024September 26, 2024

The LEGO Group has recognised the need for sustainable practices and has taken significant steps to reduce its environmental footprint. In recent years, the company has invested heavily in research and development to explore alternative materials for its iconic bricks.

Read Time:3 Minute, 26 Second

Featured General News

Building Acceptance: LEGO New Initiatives To Celebrate World Autism Day

Nurul Rustam

April 2, 2024April 3, 2024

The LEGO Group and LEGO Foundation have announced a series of initiatives set to debut at LEGO Stores, the LEGO House in commemoration of the...

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Featured News Press Release Public Relations Technology

Big Talk From Small LEGO – Toy Company CEO Tops the Nordic Leader Speaker Index

WBF

September 22, 2023

The AI analysis looked into ten Nordic company leaders’ speaking skills, assessing six factors to measure the speaker’s impactfulness. The leaders analyzed represent the most valuable...

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Branding General Marketing News

LEGO VIP Programme Rebrands to LEGO Insiders

Ashley Ooi

September 5, 2023

The LEGO Group has announced the recent rebrand of its VIP programme, moving the LEGO VIP membership to a new one called LEGO Insiders. The...

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General News Technology

LEGO and Gameloft Launch Virtual Gaming Zone for Kids

Ashley Ooi

June 21, 2023

The LEGO Group has collaborated with Gameloft for brands to unveil a new online LEGO gaming experience for kids. Part of the LEGO Friends world,...

Read Time:3 Minute, 24 Second

Featured General News

Lego Works to Remove Bias From it’s Toys

Joshua Hughes

October 11, 2021

Lego announced it will work to remove gender stereotypes from its toys after a global survey the company commissioned found that attitudes to play and...