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Heinz Taps Sterling Cooper Draper Pryce and DAVID for New Campaign
The Heinz brand launches a new US advertising campaign created in partnership with Sterling Cooper Draper Pryce and DAVID
Heinz, a name that is synonymous...
Kraft’s Mac & Cheese Debuts Reinvented Blue Box
Calling it the world’s largest blind taste test, the brand changed the product’s recipe in 2015 and sold 50 million boxes
Kraft Heinz has launched...
Heinz Adds Flavour with #MeettheKetchups Push
Featuring its latest spot, Wiener Stampede, the roll-out marks the launch of the new campaign introducing the entire Heinz’s family
Heinz is returning to the...
Burger King rolls out a green packaging pilot programme
Burger King reduces its environmental footprint and expands loop reusables test in partnership with The Coca-Cola Company and Kraft Heinz
Burger King is committed to...
Planters Does Valentine’s with Ruth Westheimer
Planters has teamed up with sex therapist, Ruth Westheimer, to offer fans romantic advice in conjunction with Valentine’s Day.
For its Valentine’s Day festivities, Planters...
Planters Takes Alex Rodriguez to the Big Game
Planters gets ready for crunch time at the Super Bowl with a campaign featuring baseball legend, Alex Rodriguez, and mascot, Mr. Peanut.
Planters will debut...
Planters Releases #SaveYourNuts Push for Men
Planters and mascot, Mr. Peanut, have created a campaign focused on men’s health. Titled #SaveYourNuts, the push features a tutorial video.
Snack giant, Planters and...
Warc Reveals the Winners for Effective Use of Tech
The Warc Media Awards winners for Effective Use of Tech have been unveiled; Cancer Research UK, Old Spice, and Headspace take Gold.
Warc has unveiled...
Gevalia Kaffe Debuts Fresh Special Reserve Line in US
Owned by The Kraft Heinz Company, Gevalia Kaffe, has launched a new Special Reserve line of coffee for America featuring four varieties.
Gevalia Kaffe, under...
Cracker Barrel Cheese Scores Flavour with Mac
The advertising push for the brand’s Cracker Barrel Macaroni & Cheese entails television, digital, social, and in-store components.
Cracker Barrel, under Kraft Heinz, has rolled...
MSL Expands Footprint in ASEAN Countries by Rebranding Operations
Rebranding by MSL in Malaysia and Indonesia Highlights Commitment to Fast-Growing Region
MSL, in conjunction with Publicis One, announced the expansion of the MSL brand...
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Little Mistress Is Now in the Hands of Poeticgem Group
Working under the umbrella of PDS, the Poeticgem Group has announced the acquisition of brand intellectual property (IP) of womenswear and occasion-wear brand Little...
