World Branding Forum

April 16, 2020April 16, 2020

Nike announces ways to help athletes play inside amid pandemic

Eliza Jane

Nike creates a one-minute spot to encourage athletes to play inside for the world Nike is supporting the shift in public life amidst the coronavirus...

Read Time:3 Minute, 10 Second

Waitrose announces initiatives to support suppliers

April 16, 2020April 16, 2020

Waitrose, a supermarket company, have announced initiatives it has launched to support its most vulnerable suppliers during the COVID-19 pandemic. As well as supporting British...

Read Time:1 Minute, 53 Second

Coca-Cola supports ‘One World: Together At Home’ global special

April 16, 2020

Coca-Cola joins Global Citizen to help healthcare workers on Covid-19 frontlines The Coca-Cola Company, a winner at the World Branding Awards and a Global Citizen...

Read Time:1 Minute, 42 Second

TikTok partners National PTA to support students and educators

April 16, 2020April 16, 2020

TikTok has announced a partnership with the National PTA, a formal organisation composed of parents, teachers and staff that is intended to facilitate parental participation...

Read Time:2 Minute, 4 Second

Casio celebrates 20th anniversary in collaboration with Honda Racing

Eliza Jane

April 16, 2020

Casio America's ECB10HR-1A offers bold designs in Honda Racing Team colours and full-time smartphone link technology To celebrate the 20th anniversary of its Edifice collection...

Read Time:1 Minute, 35 Second

Industry News

Under Armour appoints Lisa Collier as Chief Product Officer

Anisha Kapoor

April 16, 2020

Under Armour, Inc. has announced the appointment of Lisa Collier as Chief Product Officer of the footwear, sports, and casual apparel brand. With more than...

Read Time:2 Minute, 5 Second

April 15, 2020April 16, 2020

KVD Vegan Beauty enlists celebrity make up artist Daniel Chinchilla

Eliza Jane

KVD Vegan Beauty names Daniel Chinchilla the Brand's North American Cat Eye Ambassador KVD Vegan Beauty is celebrating the 10th anniversary of their vegan liquid liner...

Read Time:2 Minute, 21 Second

Sparkling Ice brand launches Cheers to Heroes campaign

April 15, 2020

Sparkling Ice, a sparkling water brand, latest campaign celebrates America's everyday heroes across the Nation Sparkling Ice brand, made by Talking Rain Beverage Company, is...

Read Time:1 Minute, 40 Second

Natural Choice brand announces #NominateGood campaign

April 15, 2020April 15, 2020

Natural Choice brands new campaign enlists the help of fans to spotlight their heroes The makers of the Natural Choice brand have announced the #NominateGood...

Read Time:3 Minute, 31 Second

BIC contributes stationary and protective equipment against pandemic

April 15, 2020April 16, 2020

BIC, a company specialised in stationery, lighters, and shavers, is manufacturing personal protective equipment (PPE) for healthcare workers to address the shortage of this essential...

Read Time:2 Minute, 28 Second

PepsiCo launches Give Meals, Give Hope to fight child food insecurity