Read Time:2 Minute, 9 Second

Pepsi celebrates unapologetic locals for doing their “New York Thing”

July 8, 2021

Pepsi honours its New York roots by featuring real New Yorkers in its newest campaign and encouraging people to nominate the deserving locals they know...

Read Time:1 Minute, 42 Second

Branding Industry News

5WPR welcomes internationally acclaimed publishing house

Anisha Kapoor

July 8, 2021July 8, 2021

5WPR is tasked with further introducing the international publishing house to the US market 5W Public Relations (5WPR), one of the largest independently-owned PR firms...

Read Time:1 Minute, 36 Second

Advertising Campaigns Featured News

Renault launches a new global campaign, “Proud Of It”

Joshua Hughes

July 7, 2021

Renault's "proud of it" campaign is aimed at all those who lead busy lives but are close to the essentials Renault has always been able...

Read Time:3 Minute, 14 Second

Campaigns Featured News

Vicks honour Doctors and Healthcare Workers in #TouchofCare campaign

Olivia Pearce

July 7, 2021July 7, 2021

PG One partners Vicks in its pledge to keep Dr Bhosale’s dreams of building a children’s hospital alive Publicis Groupe-owned, Power of One (PG One)...

Read Time:2 Minute, 20 Second

Branding Featured News

Ralph Lauren announce first-of-its-kind global partnership with G2 Esports

Thomas Ng

July 6, 2021

Ralph Lauren and G2 launches a series of digital-first activations on TikTok and Twitch, as well as global campaigns and events Global luxury fashion brand...

Read Time:2 Minute, 55 Second

Campaigns Featured News

SmartWater encourages Americans to ‘Keep Living Smart’

Olivia Pearce

July 6, 2021

SmartWater's post-pandemic campaign features comedian and actor, Pete Davidson to commemorate the first-ever Rehydration Day As Americans geared up for the most-anticipated July 4th holiday...

Read Time:3 Minute, 15 Second

Campaigns Featured News

Nestlé Waters expands its current efforts to manage water sustainably

Olivia Pearce

July 5, 2021

Nestlé Waters targets positive water impact by regenerating local water cycles Nestlé Waters will expand its current efforts to manage water sustainably and increase its...

Read Time:2 Minute, 38 Second

Branding Campaigns Featured News

Unilever commits to building a more equitable and inclusive society

Joshua Hughes

July 5, 2021

Unilever lays the groundwork for a purpose-led approach to working with college athletes with the first campaign from Degree Deodorant As a company committed to...

Read Time:2 Minute, 35 Second

Campaigns Featured News

Ralph Lauren commits to achieving net-zero global GHG emissions

Olivia Pearce

July 5, 2021

Ralph Lauren partners Indigo Ag, the first scalable, registry-approved carbon credits for agriculture Ralph Lauren Corporation has announced its goal to achieve net-zero global greenhouse...

Read Time:2 Minute, 57 Second

Campaigns Featured News

Zalando breaks the patterns of fashion advertising in latest campaign

Olivia Pearce

July 2, 2021

Zalando is the chief partner of Helsinki Pride in 2021 and continues to bring forth local LGBTQ+ influencers as part of the campaign As part...

Read Time:1 Minute, 57 Second

Campaigns Featured News

Renault challenges the codes of after-sales communications

Joshua Hughes

July 2, 2021

With its new signature "Long life for cars to live", Renault reaffirm the raison d'être of its after-sales service: make your car live longer Today,...

Read Time:2 Minute, 15 Second

Campaigns Featured News

Lay’s RePlay gives chip packs an extraordinary second life

Olivia Pearce

July 1, 2021

PepsiCo's Lay's RePlay creates sustainable football pitches for communities around the world by transforming empty chip packs into places to play When is a bag...