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The Zachary Prell + Naadam cashmere collection includes sweaters, scarves, hats, and gloves while available through the brand’s website.

Global menswear fashion house, Zachary Prell, and cashmere brand, Naadam, have unveiled a limited-edition capsule collection for the 2016 holiday season. Meanwhile, the former will support the Gobi Revival Fund by donating a portion of the proceeds from the tie-up to the non-profit.

The alliance came together since the designer’s desire to innovate and give back to the community aligns with its partner brand’s mission to create fibre supply chains that eliminate middlemen, support herding communities as well as generate environmentally sustainable and cruelty-free products.

Naadam has constructed and runs the largest privately funded non-profit providing veterinary programmes, livestock insurance, and breeding development in Mongolia. In return for its work, the marque is granted first access to the herder’s fleece—the finest and rarest cashmere in the world.

“The collaboration was born out of our commitment to design and introduce cashmere products of exceptional quality. Naadam’s dedication to sustainable luxury and responsible sourcing inspired us to create this collection together,” said Zachary Prell, Founder of the luxury fashion brand.

About Post Author

Deborah Joy Peter

Staff journalist, World Branding Forum.
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