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The tie-up will see collaborations with Columbia University to develop innovative solutions which address specific client challenges
Weber Shandwick has joined the Affiliates Program at Columbia University’s Data Science Institute, which trains the next generation of data scientists to develop innovative technologies and unites faculty, students, and companies from various industries over global data to solve important societal challenges.
The brand is the first public relations firm to become a member, through which it will co-create research projects across the institute’s focus areas, including health and patient care, so as to enhance communication and interaction within communities as well as data security.
The partnership will see collaborations with Columbia University to develop innovative solutions which address specific client challenges. The move signifies the network’s ongoing leadership in building impactful programmes by integrating innovations in data science with creative and strategic communications expertise.
The Data Science Institute also provides a robust platform for Weber Shandwick to partner with a diverse spectrum of leading industry and academic thought leaders, clients included, who are focused on emerging data science fields and new market opportunities.
Through access to the school’s global centres in Brazil, China, Singapore, and Paris, opportunities for collaboration and knowledge exchange with faculty and industry leaders in the data sciences will extend well beyond the university’s primary campus in New York.
The tie-up builds on the communications provider’s data and analytics capabilities and network of expert partners. As part of the said ecosystem, it works closely IPG Mediabrands to utilise its extensive system of advanced analytics, big data engineering, and digital analytics optimisation capabilities.
“Columbia University’s Data Science Institute is bringing together the best minds in business and academia, and together with them, we’re eager to advance the role data plays for our clients and the public relations industry more broadly,” said Allyson Hugley, President, Measurement & Analytics at Weber Shandwick.
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