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Vodafone, who began its rollout of 5G earlier this month have launched a new campaign, ‘Be Unlimited’, ditching Martin Freeman in favour of a fresh new look. 

In the campaign to launch the service entitled ‘Be Unlimited’, Vodafone have created an advert with music from Mark Ronson featuring Alicia Keys.

The advert features a woman dressed in red, the colour synonymous with Vodafone’s brand, dancing through life, with clones popping up. The Blade Runner-esque advert ends with the message ‘The future is exciting’. 

The campaign has been created by Ogilvy, with Vodafone’s new brand director Maria Koutsoudakis, and aims to refresh Vodafone’s image.

About Post Author

Joshua Hughes

Advertising Editor. I love adland, having worked in the industry for the past decade. In addition to advertising, I love my movies.
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