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Developed by Bespoke Film and Communications, Vision Direct has released its first Christmas campaign now available for viewing
Vision Direct has launched its first ever holiday-themed campaign, a marketing effort rolled out in partnership with Bespoke Film and Communications. Its main advertisement installation was created to share the moving story of a boy and his short-sighted pug, Gizmo, so as to captivate hearts at Christmas.
The push is designed to resonate with the brand’s growing consumer base on an emotional level, whilst remaining relevant to its products and ethics. The full-length spot has just been released online via YouTube and the company’s official website and is scheduled to run for an entire month.
Carrying the self-explanatory tagline, ‘Contact Lenses Delivered in Time for Christmas’, the promotional exercise is aimed at showcasing the marque’s unrelenting commitment to speedy service and next-day deliveries to addresses across the United Kingdom.
The spot will feature across the company’s social media platforms including Facebook and Twitter, along with a 30-second version which will feature as a YouTube ad throughout December. A complementary behind-the-scenes video is also due for launch this month, for those interested in Gizmo the Pug’s point-of-view.
“As well as promoting our service to a brand new audience, our Christmas campaign is an opportunity to share something special with our customers over the festive season,” said Ashley Mealor, Chief Marketing Officer at Vision Direct.
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