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The push allows selected UPS Canada shippers to share personalised greetings. Fan can enter a Facebook contest for a chance win the deal.

UPS Canada has released a holiday soundtrack, which the brand has created for Canadians to deliver via Message in a Parcel. The offering allows selected shippers to share a personalised greeting. Customers can also enter a Facebook contest for a chance win the limited-edition package.

In conjunction with the exercise, the group is inviting fans to share who they’re missing the most over the Christmas period. Fifteen lucky winners—Canadians who are far away from family and friends—will have a chance to spread festive greetings. Further details can be found on Twitter.

Also included are a note, wrapping paper, gold ribbon, packaging materials, a sugar cookie and shipping voucher which is redeemable at UPS Canada stores nationwide. The brand expects to deliver over 700 million packages globally in 25 days between Thanksgiving and New Year’s Eve.

“This year, we want to make shipping even more personal. The promotional campaign underlines our role in helping deliver special wishes during the holiday period—when we nearly double our average daily shipping volume,” said Steven Vitale, Director of Communications of UPS Canada.

About Post Author

Deborah Joy Peter

Staff journalist, World Branding Forum.
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