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Univision Ends Relationship With Donald Trump’s Miss Universe Brand Over Mexican Remarks

Univision made the announcement today just two weeks before the Miss USA pageant is set to air. In a media statement, Univision said:

“Today, the entertainment division of Univision Communications Inc. announced that it is ending the Company’s business relationship with the Miss Universe Organization, which is part-owned by Donald J. Trump, based on his recent, insulting remarks about Mexican immigrants. At Univision, we see first-hand the work ethic, love for family, strong religious values and the important role Mexican immigrants and Mexican-Americans have had and will continue to have in building the future of our country. We will not be airing the Miss USA pageant on July 12th or working on any other projects tied to the Trump Organization.

Univision News and the local news division will continue to provide comprehensive coverage of all candidates, including Mr. Trump, to ensure our audience continues to have access to all points of view.”

Univision Communications Inc. (UCI) brands itself as the leading media company serving Hispanic America.

In response, Donlad Trump tweeted:

 

About Post Author

Olivia Pearce

Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.
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