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As part of his global 30th anniversary tour, iconic American designer Tommy Hilfiger will visit Beijing for a special programme including his 30th anniversary runway show and the opening of the largest ‘Tommy Hilfiger’ store in China
Tommy Hilfiger, which is owned by PVH Corp., announced that Mr. Tommy Hilfiger will visit Beijing, China, to commemorate the 30th anniversary of his namesake brand. Between May 24 and 26, Mr. Hilfiger will host events throughout Beijing including an exclusive recreation of his Fall/Autumn 2015 Hilfiger Collection runway show, which marks the first time the brand is bringing the event to an international setting. Debuted at New York Fashion Week in February, the collection is inspired by American football, fusing stadium spirit and varsity motifs with Hilfiger’s classic American sportswear designs. The complete show experience will be transported to Beijing for the runway event, which will include looks from the men’s and women’s collections and take place against the celebrated backdrop of Hilfiger’s football stadium set.
“For the first time, we’ll transport our entire New York runway show to a new setting abroad”
Mr. Hilfiger’s visit will also mark the grand opening of the largest Tommy Hilfiger store in China, located in Beijing’s prestigious In88 shopping centre. For the first time in the country, the new two-story location will showcase Hilfiger Collection, the pinnacle of the Tommy Hilfiger brand’s design offerings. The premium women’s collection blends the brand’s Americana heritage with contemporary influences and luxurious textiles, and features designs that premiere on the runway during New York Fashion Week.
“For the first time, we’ll transport our entire New York runway show to a new setting abroad,” said Tommy Hilfiger. “I’m excited to bring the spirit of an authentic American football game to China and share the unique experience as part of our 30th anniversary celebrations. It’s the perfect platform to share our signature style and brand values across men’s and women’s fashion with a new audience in China, and a great way to celebrate the opening of our largest store in the country.”
“Since we entered the Chinese market, it has been an important region for the expansion of our global business,” said Daniel Grieder, CEO, Tommy Hilfiger. “Today, with our solid foundation of over 100 stores across the country, we are able to embark on a number of exciting strategies focused on unlocking the growth potential, sharing our all-American heritage, and expanding our brand presence and business.”
The two-story Tommy Hilfiger store at the In88 shopping centre spans over 5,400-square-feet (500-square-meters) and reflects the brand’s “classic American cool” DNA. The first floor showcases women’s sportswear, Hilfiger Collection and accessories including Italian-made footwear and bags, while the second floor features the Tommy Hilfiger Tailored and men’s sportswear collections.
Bespoke décor reflects the brand’s all-American heritage and is inspired by a blend of tradition and modernity, from over-dyed patchwork rugs, vintage furniture and antiques to digital screens and custom-designed lighting fixtures. The store’s visually striking façade stretches over 30 meters along two sides of the mall, while large windows host high-resolution digital screens that display the latest Tommy Hilfiger advertising campaign videos and imagery, creating an engaging and immersive brand experience.
Mr. Hilfiger’s 30th anniversary trip to China will be complemented by an extensive digital programme designed to engage the Chinese consumer and shared globally via Tommy Hilfiger’s social media channels, including Weibo and WeChat. Friends and followers of the Tommy Hilfiger brand are invited to join the conversation using #TommyChina.
There are over 1,400 Tommy Hilfiger stores in over 90 countries worldwide including global flagships in seven locations: Fifth Avenue, New York (September 2009); the Champs-Élysées, Paris (November 2010); Brompton Road, London (August 2011); Omotesando, Tokyo (April 2012); Regent Street, London (November 2012); Robertson Boulevard, Los Angeles (February 2013); and Schadowstraße, Düsseldorf (August 2013). Anchor stores are located in Amsterdam, Beijing, Berlin, Bogotá, Buenos Aires, Cannes, Cologne, Dublin, Florence, Frankfurt, Hamburg, Helsinki, Hong Kong, Istanbul, London, Luxembourg, Madrid, Mexico City, Miami, Milan, Montréal, Moscow, Mumbai, Munich, New York, Osaka, Panama City, Santiago, São Paulo, Seoul, Shanghai, Singapore, Sydney, Vancouver, Vienna, and Zurich.
