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Debuting in July, #THEGIRL is anchored in a digital push that reflects Hadid’s style and the Tommy Hilfiger ‘classic American cool’ heritage.
Tommy Hilfiger will launch #THEGIRL, a scent and campaign featuring Gigi Hadid, its global ambassador for womenswear, accessories, and fragrance. Debuting this month, the new release is anchored in a digital push set to reflect the model’s optimistic attitude, confidence, and effortless style.
As part of her ongoing ambassadorship, Hadid has set out to collaborate with the iconic American designer to create her first capsule collection with the brand. The upcoming creation expects to celebrate the artiste’s modern take on style fused with the marque’s signature ‘classic American cool’ heritage.
Inspired by her magnetic personality, THE GIRL by Tommy Hilfiger features a burst of green pear, violet leaf, and green fig, alongside the essence of velvety jasmine petals and silky muguet. Cedarwood and cashmeran envelop the fragrance for a finish that captures Hadid’s unique sense of individuality.
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