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Erin Riley brings to the TBWA role over 15 years of experience across multiple industries as well as brand, agency, and start-up cultures.
TBWA\Chiat\Day has appointed Erin Riley (pictured) to President of the agency in Los Angeles. She joins the firm from San Francisco retailer, Old Navy, where she was Vice President, Marketing and Brand Engagement. She will report to TBWA Worldwide President and CEO, Troy Ruhanen.
Coming on board in June, the new lead brings a diverse marketing background to the role, with more than 15 years of experience working in multiple industries and across brand, agency, and start-up cultures. She once held a global marketing position with Cole Hann.
Her expertise includes brand strategy, creative development, media and content strategy, agency management, retail marketing, public relations, and direct response. She is credited with developing social campaigns, branded content partnerships, and e-commerce strategies which have helped re-position and propel brands.
Prior to that, Riley spent nearly a decade at BBH New York, beginning in account management before rising to lead the department. She was charged with guiding client relationships, setting department standards, and cultivating top talent. She also served as the firm’s Brand and Communications Director for ZAG.
She has worked across several marquee brands, including Johnnie Walker and Axe, and was instrumental in the launch campaign for ALLY Bank that garnered unprecedented brand popularity and was awarded a Bronze Film Lion at Cannes. She began her advertising career working on L’Oreal at McCann and D’Arcy.
“I’m even more pleased to have her join now with her additional years of client experience. Los Angeles is an epicentre of twenty-first century business and a cornerstone of TBWA. Erin’s appointment is another example of how we have assembled diverse skill sets to our brands,” said Ruhanen.
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