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The network’s new suite of services provides cost-effective, efficient tools to allow them to advance best practice programmes
Independent investor relations firm, Taylor Rafferty, has launched a new brand and suite of best practice services to provide teams with new tools to help win the competition for capital.
Over the past 20 years, changes in the tools available to corporates—free IR from corporate access and the commoditisation of targeting data—have lulled the profession into a false sense of complacency regarding the most effective and efficient approaches to add economic value through IR.
According to the company, the vast majority of public companies do not communicate with more than 35% of their potential institutional investors. Instead, they use time and resources inefficiently as the intensity of IR activity is substituted for achieving clear, ambitious capital markets goals.
Therefore, the network’s new suite of services provides cost-effective, efficient tools to allow them to advance best practice programmes. Developed, refined, and proven based on multi-year collaborations with its world-class clients, Taylor Rafferty is making available its three most effective tools on a project basis.
“An increasing number of companies are approaching us to provide specific support to both better identify the scope of the opportunities they are missing, and for an intensive analysis and re-crafting of their investment narrative,” said Dana Diver, Managing Director of Taylor Rafferty.
With an average increase of over 35% in confirmed portfolio manager interest, its AIM Programme identifies interest in a company’s stock among institutions missed in sell-side or IR team institutional contact efforts. It also overhauls a client’s existing contact list, replacing contacts that have changed jobs and or industry coverage.
Operating out of offices in New York and London, the brand is a leading global investor relations firm. For more than 30 years, it has enabled its clients to achieve their capital market goals by delivering a full-range of advisory and operational support in the world’s major capital markets.
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