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The deal inked will see IDG UK leverage best-in-class technology and access TAN Media’s growing demand for native inventory
Technology-based media company, IDG UK, has secured a long-term partnership with ad network, TAN Media, to delivery native advertising which is due to launch across brands including PC Advisor, Tech Advisor, Macworld, and CIO in the coming weeks.
The company selected the native advertising network for the account in order to leverage best-in-class technology via the Nativo platform as well as access TAN Media’s growing demand for native inventory, as UK brand advertisers continue to adopt and invest in sponsored content.
“It was important to select a partner than can deliver a seamless execution that maintains the on-site user experience. This solution also allows us to accept demand from TAN’s advertiser network, in addition to scaling up our own direct sold native,” said Simon Jary, Publishing Director of IDG UK.
Automated true native technology allows IDG UK to keep readers within their sites, rather than referring them to external brand pages when they click on an ad, and therefore. This enables them the outfit to capture authentic audience attention with high-quality content.
Traditionally, native advertising has been difficult to scale—tending towards single-site executions—but the partnership with the newly hired firm enables the brand to execute campaigns across multiple sites from a single platform; automating, streamlining, and scaling its native advertising.
Native advertising provides IDG UK with the opportunity to monetise its inventory at scale across multiple sites, using a single platform, while maintaining the integrity of the user experience,” said Adam Rock, Managing Director of TAN Media.
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