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Sylvania has been a leading provider of metropolitan, architectural, theatrical and retail lighting solutions in the Gulf region’s for almost two years
Sylvania decided take part in the Light Middle East Exhibition to reaffirm its presence in the market, exhibiting its wares under the tagline “Light your world”.
During the event, the company announced that the global brand, Feilo Sylvania remodeled its brand strategy and took to implement Sylvania as its international brand in the successive period, and concentrate on product branding in the separate ranges. Sylvania Middle East will maintain its prominence with the brand Concorde as the key product scope.
“We want to invest heavily in the Middle East as it is a vital market that appreciates Sylvania products, particularly the Concord variety. We’re bringing to market new light fittings for specialised environments such as offices, museums and galleries, and our latest advances in intelligent lighting control systems that are self-learning and can decrease the energy usage,” said Mr. Christian Schraft, Sylvania’s Global CEO, at the event.
“Sylvania Middle East’s strategies this year, will be tailored towards promoting our ‘SylSmart platform’ which is a self-learning smart lighting system and ‘Logic Solution’ – Our Light-as-a-Service model, directed at Middle Eastern Investors looking for intelligent ways to retrofit their businesses with no considerable capital spending. Or to have Smart LED lighting solutions implemented on a costs-neutral basis,” said Mr. Ayhan Siriner, General Manager of Sylvania Middle East.
It’s clear that Sylvania is headed towards exciting new developments as just recently the company opened a new Global Office in Budapest, Hungary, marking a significant transition for Sylvania, from a purely lighting manufacturer to a complete solutions provider.
At the Light Middle East Exhibition, Sylvania showcased approximately 60 of their innovative lighting solutions, their latest ground breaking technology described as the SylSmart platform and varied general illumination devices, launched over the recent months. That consisted of low, mid, high, and ultra-high power LEDs.
“SylSmart is a technology integrated with the luminaire making it simple to install in retrofit applications. SylSmart works precisely to ensure the main luminaire automatically recognise the other luminaires close by, and auto-commission themselves, corresponding with each other so that, when an individual is going through a space the lighting levels seamlessly rise in front of them and fall behind them. The system is self-learning and the lighting control structures, such as light levels and timers, can be fine-tuned through an intuitive, easy-to-use mobile app.” said Christian Schraft, speaking a little about the SylSmart Platform.
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