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Sunday Coffee Project is a small-scale coffee roaster based in Portland, Oregon. With its unconventional packaging design, it is making waves on the shelves in the specialty coffee industry.
Departing from the industry’s typical minimalistic approach, the brand, led by Drake Cereal, has opted for a bold and playful packaging concept similar to childhood nostalgia.
The Sunday Coffee Project’s packaging disrupts the norm by presenting its coffee in cereal boxes. This way, it bucks the trend of sleek and clean branding common in the specialty coffee market.
Primarily, the decision aims to inject vibrancy and whimsy into the brand’s identity. It is inspired by memories of animated Saturday mornings and a fondness for Cinnamon Toast Crunch.
Key Elements in Engaging Coffee Packaging for Shelves
Drawing creative inspiration from children’s literature, particularly the Richard Scarry and Mr. Men/Little Miss series, Sunday Coffee has introduced five distinct box designs. Each box prominently features a unique character on the front and incorporates an engaging game on the back. Hence, it fosters a playful and interactive consumer experience.
Further, the side panels of the cereal box-styled packaging enhance engagement. In addition, it features a word search and a checklist designed as a playful spin on the conventional nutritional facts label.
This innovative approach stands out on the shelves and aligns with the brand’s vision. Consequently, it creates a coffee experience that resonates with consumers of all ages.
Drake Cereal, the visionary behind the Sunday Coffee Project, explains that the brand’s name was inspired by the cherished family day, Sunday. The idea of infusing coffee packaging with nostalgia took shape, reflecting childhood memories of cartoons and cereal-filled mornings. Also, it aims to create an enticing product that resonates with adults and children.
Sunday Coffee delivers high-quality and exciting grind coffee with this unique packaging strategy. Besides, it offers a novel way for consumers to interact with their products on the shelves. Furthermore, it encourages engagement beyond the typical coffee experience.
As the brand expands, it plans to release additional captivating designs. Further, it cements its place in the coffee market as an innovator in packaging and consumer engagement.
Sunday Coffee Project’s inventive approach is a perfect addition to their coffee table. For those searching for distinctive coffee near me, it offers more than just a cup of Joe; it is an opportune
ity to engage and connect over a creatively packaged brew on the shelves.
