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The move supports the growing global demand of family travel as well as reinvents the kids’ club concept to set the brand apart
Starwood Hotels & Resorts has launched two new family programmes slated to premiere at more than 300 Le Méridien and Westin locations worldwide. The move supports the growing global demand of family travel as well as reinvents the kids’ club concept to set the brand apart.
To add meaning to its amenities for young holiday-makers, the hospitality giant has opted to reimagine family experiences within its network. Also, with multi-generational family travel on the rise, the group’s latest efforts will complement the modern methods engaged by contemporary families when in pursuit of wanderlust.
From interactive programming and signature amenities, both programmes are aimed at celebrating the ‘Universal Language of Play’—a concept which connotes that playing knows no borders or language barriers but instead, is a vehicle to explore, learn, develop new skills, express ideas, and build relationships with others.
The Westin Family program draws inspiration from nature to promote a sense of well-being; while Le Méridien Family channels the inherent creativity and curiosity of children to unlock destinations through the brand’s Filters of Discovery: Coordinates, Culture, and Cuisine.
“We know that the new dream vacation looks like an active adventure. To help us develop these new programmes, we zeroed in on insights from our littlest travellers who will define expectations and inspire the future of family travel,” said Brian Povinelli, Global Brand Leader of Le Méridien and Westin Hotels & Resorts.
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