Samsung Pay Launches in Italy Continuing Global Expansion

Payment Service from Samsung Now Available in 21 Markets Globally

Samsung Electronics revealed that Samsung Pay is now available in Italy, marking its ongoing commitment to bringing payment innovation to users around the globe. With the addition of Italy, Samsung Pay now enables users in 21 markets to benefit from simple and secure payments almost anywhere.

The company’s commitment to transforming the mobile industry was recognised at the annual Global Mobile Awards (GLOMO Awards) during Mobile World Congress 2018, which awarded the payment service ‘Best Mobile Innovation for Payment’.

The service was praised not only for being innovative, but also for bringing consumers the world’s first integrated rewards programme; each time users purchase using the service, they can earn points to be exchanged for a variety of prizes.

“We strive to deliver the best experiences to our customers. The rapid growth of Samsung Pay has been made possible by the company’s commitment to an open model of collaboration around the world, resulting in over 1,700 partnerships, including payment providers Visa and Mastercard. Its continued support for both MST and NFC payments has also enhanced adoption, enabling market access in countries that support either payment option,” said Yongje Kim, Executive Vice President of Service Business Office, Mobile Communications Business at Samsung Electronics.

The payment service is a simple and secure mobile payment service that is available almost anywhere you can swipe or tap your eligible payment card. By combining Near Field Communication (NFC) technology and its proprietary Magnetic Secure Transmission (MST) technology, it is one of the most widely accepted mobile payment solutions on the market.

The service operates with three levels of security: fingerprint or iris4 authentication, card tokenisation and the brand’s defense-grade mobile security platform, Samsung Knox.

It is now available to users in Italy with compatible devices. It works at almost all existing payment locations in Italy that accept credit or debit cards. It also expands the digital wallet experience by allowing customers to use membership cards and providing promotional coupons.

Aligned with the company’s approach of building tailored products and services customised to meet the needs of users in each market, several value-added features will be available exclusively to consumers in Italy. These include discounts up to 20% on popular brands, including Daybreak Hotel, EF Education, Leroy Merlin, and Moleskine.

Samsung was a four-time winner of the World Branding Awards, in the Consumer Electronics-Television category. It recently had its famous ringtone ‘Over the Horizon’ reimagined by its original composer.