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The Samsung takeover marks the group’s investment in said industry, expanding its portfolio to include ultra-premium home appliances.
Samsung Electronics America has entered into a definitive agreement to acquire Dacor, a brand in the luxury home appliance category. The takeover marks the group’s continued investment in said industry and expands its portfolio to include ultra-premium home appliances.
Founded by Stanley M. Joseph, the California-based company has been designing and manufacturing American-made luxury kitchen appliances since 1965. Upon completion of the acquisition, Dacor will become a wholly owned subsidiary of the aforementioned label.
The home appliances maker will maintain its corporate identity and brand, with no changes to its operations and US-based manufacturing. Recommended by the Master Chefs of Le Cordon Bleu, its products include ranges, cooktops, wall ovens, refrigeration, ventilation and wine preservation.
“Dacor has been delivering innovative products for more than 50 years. We look forward to leveraging their expertise in the luxury home appliance market while scaling their continued success in North America,” said Boo-Keun Yoon, CEO of Consumer Electronics at Samsung Electronics.
Samsung is a winner at the 2014-2015 and 2015-2016 World Branding Awards.
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